Digital Engagement and Social Media Manager
The Chesapeake Bay Foundation seeks a Digital Engagement and Social Media Manager to be based at its Philip Merrill Environmental Center headquarters located in Annapolis, MD.
THE CHESAPEAKE BAY FOUNDATION
Established in 1967, the Chesapeake Bay Foundation (CBF) is the largest regional nonprofit conservation organization dedicated to saving the Chesapeake Bay, its rivers and streams, and the wildlife that call it home through education, advocacy, litigation, and restoration. Since 2010, CBF has engaged in a focused effort to defend and implement the Chesapeake Clean Water Blueprint, a binding federal and state collaborative agreement aimed at reducing pollution to the science-based, legally-affirmed levels established by the U.S. Environmental Protection Agency (EPA). The Blueprint is expected to be fully implemented by 2025. If the states and the federal government achieve Blueprint goals, the Bay will finally—after decades of failed efforts—be removed from the Clean Water Act’s impaired waters list. Successfully implementing the Blueprint depends on a well-informed, engaged, active, and diverse constituency of members, advocates, and volunteers who speak up and take action to save the Bay.
CBF has a staff of approximately 185 employees working in offices in Annapolis, Maryland; Richmond and Virginia Beach, Virginia; Harrisburg, Pennsylvania; and Washington, D.C. as well as 15 field education program locations. Our staff and volunteer corps work throughout the region educating students and adults, advocating for clean water policies, restoring waterways, and litigating when necessary.
CBF's headquarters office in Annapolis, Maryland is the Philip Merrill Environmental Center, the world’s first U.S. Green Build Council’s LEED platinum building. In 2014, CBF opened the Brock Environmental Center—one of the world’s most energy efficient, environmentally smart buildings—in Virginia Beach, Virginia.
CBF has an annual budget of approximately $26 million and is supported by more than 240,000 members and e-subscribers. For more information on CBF, please visit cbf.org.
CONTEXT OF THE POSITION
The Digital Engagement and Social Media Manager resides in the Communications Department, one of four programmatic departments at CBF (the others being Environmental Education, Environmental Protection and Restoration, and Litigation).
At the Chesapeake Bay Foundation, the Communications Department is a programmatic department. Its role is to market CBF’s priorities, including its policy, education, litigation, restoration, fundraising, and member-development programs; engage the public; and mobilize its advocacy and financial support. CBF’s Communications activities are broken into five functional areas: Writing and Content Development, Creative Services, Media Relations, Digital Outreach, and Operations and Internal Communications.
Through these five areas of expertise, Communications staff develop narrative, graphic, and video content through all our communications channels; research and write, utilizing storytelling to make stories “sticky;” manage our brand graphically and in messaging; manage all aspects of earned, paid, and public service media (and all the elements which go into it such as relationships with reporters, press releases, other forms of communications, etc.); manage all aspects of digital media, including our mobile-optimized website and blog, action alerts, outgoing e-mail program, social media, and any other forms of direct or indirect communications with the public at large or a subset of the public, including our members. Communications also manages CBF’s video strategy, internal communications, and public opinion research.
The Digital Engagement and Social Media Manager will serve on the Digital Communications team and will report to the Director of Digital Communications.
Essential functions include:
Taking direction and supervision from the Director of Digital Communications, the Digital Engagement and Social Media Manager will:
1. Manage and grow CBF’s social media channels—including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Pinterest, Google+, Medium, Maptia, and any others deemed worthy—through:
- Crafting of clever, compelling, and strategic social posts that resonate and grow our audience to ultimately become CBF advocates and members;
- Active listening, responding, and engaging the audience on CBF-owned social media platforms;
- Creating, producing, and analyzing digital ads (with a strong emphasis on Facebook ads);
- Exploring new and developing social media channels and evaluating which channels are most effective for CBF;
- Serving as the organization’s social media lead, advising other social media editors, maintaining CBF’s Social Media Coalition, and educating colleagues in the tools and techniques of social media to help them understand when and where such digital techniques will be effective;
- Managing and expanding CBF’s internal and external social media partners, with an emphasis on recruiting and fostering social media evangelists;
- Monitoring external social media for CBF mentions and looking for opportunities to insert CBF’s mission and messages into relevant conversations;
- Analyzing the effectiveness of CBF’s social media efforts through active monitoring of channels and compiling of stats, including reach and engagement.
2. Collaborate with internal partners and other stakeholders to conceptualize, coordinate, and execute all multi-channel engagement campaigns/efforts, including strategic public education campaigns, member updates, e-newsletters, and other engagement e-mails;
3. Immerse oneself in CBF’s work and goals to identify and produce powerful, audience-centric stories that engage and inspire clean water supporters across all digital channels, including video, e-mail, blog, website, social media, etc.;
4. Evaluate the effectiveness of engagement campaigns to determine what methods are most useful, including using detailed analytics and metrics for assessment against internal and external benchmarks, and report back to key stakeholders;
5. Educate colleagues in the tools and techniques of digital engagement to help them understand when and where such digital techniques will be effective; and
6. Assist in other duties as assigned.
All members of the Digital Media Team are expected to:
1. Have a strong editorial sense and contribute to writing and editing digital media content across multiple platforms utilizing CBF’s Style Guide and the Chicago Manual of Style;
2. Consistently maintain and report out on stats, analyzing the effectiveness of their work;
3. Stay abreast of the latest digital media trends, with an eye toward adopting best practices.
PROFESSIONAL EXPERIENCE AND QUALIFICATIONS
CBF is looking for a strategic and creative digital thinker with excellent writing, editing, and project management skills as well as a solid understanding of the digital world, particularly with regard to social media. Leading candidates will have at least four years’ experience in the digital world at an issues-based organization, publication, or campaign. The ideal candidate will be a graduate from an accredited four-year university or college majoring in Communications, English, Marketing, Policy, or a related field. A passion for digital media and marketing/communications as well as the ability to translate complex scientific concepts into lay terms is required. Must also demonstrate a knowledge of environmental issues and a commitment to fixing them. Knowledge and passion for the Chesapeake Bay and its rivers and streams is preferred.
To apply, please send application no later than July 13, 2018 at the link below.
CBF offers a comprehensive benefits package to include: 20 vacation days, 10 sick days, health, vision, dental, life insurance, and a tax deferred retirement plan. The Chesapeake Bay Foundation is an Equal Opportunity Employer.