E-Learning Instructional Designer and Developer

Independent Contractor
Salary is commensurate with experience
Jun 26, 2018
Independent Contractor
Metro Area

The Association of National Advertisers (ANA)

Driving growth is in our DNA. No other organization influences the industry’s growth agenda more than the ANA (Association of National Advertisers). It is our unique and profound difference — a difference that enables us to lead from a position of strength across a broad spectrum of arenas. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 marketing service providers, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

The ANA provides many benefits to its members, including marketing training led by ANA’s School of Marketing.  As an e-learning Instructional Designer and Developer you may have the opportunity to contribute to this best-in-class training. This role is suited for an independent contractor, and project success can lead to future work.


Virtual in the U.S. In addition to email correspondence, selected candidate must be willing to have phone conversations or Skype, if necessary throughout the project.


The ANA is seeking an experienced e-learning Instructional Designer and Developer to work as an independent contractor on e-learning course projects that may include course rebranding, course redesign, course refresh, new course development, and learning management system (LMS) course/data migration support. The initial projects are planned for approximately September – December, with continued projects based on success. Responsibilities will include:

  • Creating and/or updating SCORM based courses using Articulate Storyline 360 and Studio 360
  • Rebranding courses, redesigning current courses, and refreshing courses
  • Creating multimedia, graphics, and interactive course solutions
  • Integrating supporting material/media into courses (audio, video, resources etc.)
  • Designing and creating high-quality, engaging and effective e-learning courses
  • Converting instructor-led training workshop content into interactive e-learning courses
  • Creating compelling e-learning content and learning activities that enhance learning retention and transfer
  • Working with subject matter experts, assessing content and identifying gaps
  • Following established e-learning design standards and branding guidelines
  • Quality assurance (QA) testing of courses prior to their release; uploading/testing courses in the LMS
  • Maintaining well organized project documentation and folders with all course assets


Candidates for this position must have the following qualifications:

  • Proven successful work experience in e-learning instructional design and development technology
  • Expert level command of course authoring tools, specifically Storyline 360 and Studio 360, and course development methodologies
  • Strong visual/graphic design skills with experience in applications such as Adobe Photoshop and Illustrator
  • Strong command of HTML5 and JavaScript
  • Experience with learning management systems, including Moodle and/or Knowledge Direct
  • Proficient in Microsoft Office applications, specifically PowerPoint
  • Experience developing storyboards in Storyline 360 and/or Studio 360 and preparing scripts
  • Excellent knowledge of adult learning theories and instructional design models
  • Strong attention to detail
  • Ability to write effective copy and instructional text
  • Proven grammar and editing capabilities
  • Excellent time-management skills, and ability to work independently and collaboratively
  • Excellent communication (written, verbal, interpersonal) skills 
  • Experience supporting learning management system data and course migration a plus
  • B.S. or M.A. in instructional design, educational technology preferred
  • Background and /or interest in marketing a plus

To Apply

If you have the experience, skills, and the disposition we are looking for, please forward a cover letter with salary requirements and a resume to careers@ana.net. Only applicants with hourly fee requirements will be considered. Work samples may be requested.

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