Communications Manager

Employer
Care+Wear
Location
New York City, New York (US)
Salary
Competitive annual salary, equity, health, dental, vision, STD, 401k, yoga, refreshments, commuter
Posted
Jul 03, 2018
Ref
Driving awareness to change the patient experience
Metro Area
New York
Duration
Full Time

Care+Wear is looking for a Communications Manager to provide strong leadership and vision, owning both the strategy and execution of sharing Care+Wear’s message of improving patient experiences with innovative healthwear.  An ideal candidate will bring a breadth of experience in PR, preferably in the consumer or wellness spaces. The candidate will be capable of executing initiatives that will contribute to raising Care+Wear’s brand awareness, playing a key role in creating a consistent brand position, voice and image. Ideally the candidate will leverage pre-existing networks and continue to build relationships with the media, influencers and private or nonprofit partners. The Manager will work directly with the Co-Founders to design, develop and execute on Care+Wear's PR strategy. To apply, please send a resume and a writing sample or links to sample articles you have placed.

Responsibilities include but are not limited to:

  • Drive ideation, development and management of Care+Wear’s overall communications strategy
  • Collaborate with marketing to synchronize DTC messaging and brand voice
  • Responsible for implementing and communicating Care+Wear’s brand messages, mission and philosophy consistently while increasing awareness for the company on a national and local level
  • Produce high-quality communications materials including press releases, blog content, various briefing documents, pitches, fact sheets, newsletters, and award applications
  • Secure impactful media coverage by researching media, writing pitches and developing media lists
  • Establish relationships and maintain regular contact with key external stakeholders such as product partners, nonprofit partners and social influencers
  • Continue to develop C-Suite thought leadership platform, including garnering and supporting top-tier speaking opportunities in the medical/healthcare, fashion and business spaces
  • Monitor media for company mentions, trends and competitor intelligence
  • Stay up-to-date with emerging new media, technologies and social platforms and demonstrate an understanding of how they can be integrated into communications programs
  • Plan and execute events to engage our customer community
  • Some periodic travel required for events and conferences

Skills required:

  • Strong oral and written communication and presentation skills
  • Self-starter with the ability to work independently
  • Ability to prioritize multiple tasks simultaneously and work under pressure
  • Great interpersonal skills and ability to collaborate with external partners
  • Proactive, highly-motivated, can-do attitude and analytical thinker with strong attention to detail
  • Display creativity and innovation mindset
  • Commitment to continuous learning
  • Compassion for patients and enthusiasm around defining a new industry!
  • Computer literacy (including Microsoft Office)
  • Knowledge of social media, digital tools and channels
  • At least 2-5 years of experience in public relations, communications or related field
  • Bachelor's degree

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