Digital Account Manager
- Employer
- American Media
- Location
- New York City, New York
- Salary
- Competitive
- Posted
- Jul 03, 2018
- Function
- Sales & Business Development
- Specialty
- Ad Operations
- Metro Area
- New York
- Duration
- Full Time
American Media Inc is seeking a Digital Account Manager for Men’s Journal and Muscle and Fitness. This person will partner with Digital Sales Executives to develop compelling digital advertising opportunities and media plans in response to RFPs and leads as well as proactively develop plans for advertisers and advertising agencies. The candidate will create and manage all digital media plans including revisions during the selling cycle. To be successful, the candidate must understand sales packaging of standard inventory as well as first to market and custom programs. The ideal Digital Account Manager candidate understands consumer advertising priorities and strategies and effectively supports the digital and integrated ad sales team. This position reports to the Group Digital Advertising Manager.
Duties include:
Participates in brainstorm meetings in response to the RFP process: Reviews RFPs and filters for most suitable proposals
Create media plans for all digital programs, including procuring the information required to complete the media plan, such as inventory availability, targeting data and production costs
Responsible for data entry of media plans into platforms such as DFP and MediaVisor
Fill out all agency media templates and spec sheets
Acts as liaison between Ad Ops and Sales
Provides Sales with performance reports in a digestible presentation when requested
Ensures accuracy and quality of all campaign documentation including insertion orders
Presents plans to Finance, Ad Ops and Reporting teams to ensure thorough understanding of Media’s needs
Stewards media buys to assure continuity and campaign delivery
Proposes optimization recommendations, in partnership with analytics and Ad Ops if necessary
Create and maintain detailed/accurate files for each client for whom you are responsible
Demonstrates highly organized campaign/timeline management, with strong attention to detail
Job Requirements:
2.5+ years experience in Digital Media
Passion for digital marketing
Knowledge of digital media math and how to apply calculations; proficiency in working with and managing numbers – CPMs and overall metrics
Familiar with comScore & Google Analytics
Detail oriented and organized
Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces
Experience working with Double Click for Publishers and other relevant 3rd party adservers and order management systems
Ability to meet deadlines within a fast-paced environment
A “get it done” attitude with ability to multi-task
A positive team presence and team collaborator
EOE M/F