Digital Account Manager

New York City, New York
Jul 03, 2018
Ad Operations
Metro Area
New York
Full Time

American Media Inc is seeking a Digital Account Manager for Men’s Journal and Muscle and Fitness. This person will partner with Digital Sales Executives to develop compelling digital advertising opportunities and media plans in response to RFPs and leads as well as proactively develop plans for advertisers and advertising agencies. The candidate will create and manage all digital media plans including revisions during the selling cycle. To be successful, the candidate must understand sales packaging of standard inventory as well as first to market and custom programs. The ideal Digital Account Manager candidate understands consumer advertising priorities and strategies and effectively supports the digital and integrated ad sales team. This position reports to the Group Digital Advertising Manager.

Duties include:

Participates in brainstorm meetings in response to the RFP process: Reviews RFPs and filters for most suitable proposals

Create media plans for all digital programs, including procuring the information required to complete the media plan, such as inventory availability, targeting data and production costs

Responsible for data entry of media plans into platforms such as DFP and MediaVisor

Fill out all agency media templates and spec sheets

Acts as liaison between Ad Ops and Sales

Provides Sales with performance reports in a digestible presentation when requested

Ensures accuracy and quality of all campaign documentation including insertion orders

Presents plans to Finance, Ad Ops and Reporting teams to ensure thorough understanding of Media’s needs

Stewards media buys to assure continuity and campaign delivery

Proposes optimization recommendations, in partnership with analytics and Ad Ops if necessary

Create and maintain detailed/accurate files for each client for whom you are responsible

Demonstrates highly organized campaign/timeline management, with strong attention to detail

Job Requirements:

2.5+ years experience in Digital Media

Passion for digital marketing

Knowledge of digital media math and how to apply calculations; proficiency in working with and managing numbers – CPMs and overall metrics

Familiar with comScore & Google Analytics

Detail oriented and organized

Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces

Experience working with Double Click for Publishers and other relevant 3rd party adservers and order management systems

Ability to meet deadlines within a fast-paced environment

A “get it done” attitude with ability to multi-task

A positive team presence and team collaborator