Audience Analyst

Employer
Dow Jones
Location
NEW YORK, New York
Salary
competitive
Posted
Jul 04, 2018
Specialty
News & Journalism
Metro Area
New York
Duration
Full Time

Job Description:



The Wall Street Journal is looking for an audience data analyst to help deliver critical digital insights and analysis to a global newsroom. This person will tell compelling stories with data, present insights to senior editors and help guide strategy across content areas and multiple ongoing projects.



The role provides daily research support to the Audience Development and Analytics team. Responsibilities include collecting, cleaning and analyzing large datasets, communicating results using data visualization, creating dashboards, monitoring key performance indicators, and measuring emerging media metrics.



You will be joining a centralized Audience team that is focused on advancing quality journalism in an evolving digital landscape.



The Audience Analyst will:





  • Manage, organize and present data in a clear, concise and actionable format


  • Develop reporting and analysis that reflects key performance indicators using third-party and proprietary data analytics tools


  • Have the ability to turn raw data into visual insights to help support newsroom decisions


  • Produce daily, weekly, monthly and quarterly newsroom reports relating to outcomes based on the data analysis for various audiences


  • Identify and resolve issues with the data


  • Provide quick responses to ad-hoc data queries from editors and reporters, and translate results into actionable insights


  • Teach editors and reporters how to use tools and think about data


  • Use data expertise to inform news and coverage decisions


  • Assist on major data projects




Skills and Qualifications:





  • 3+ years of hands-on experience in related field


  • Proficiency in data programming languages, including SQL and preferably, R


  • Data visualization skills; experience with Tableau, Looker or a similar data visualization platform


  • Knowledge of data analytics tools, including Omniture or Google Analytics, Parse.ly or Chartbeat


  • Deep understanding of referral channels, such as search engines, social media, direct and emails.


  • Microsoft Office skills (advanced Excel, including Report Builder, charting and analysis of large data sets; PowerPoint; Word, etc.)


  • Numbers-driven with a keen attention to detail, particularly around data validation, reporting and stakeholder communication.


  • Ability to train and clearly communicate knowledge of data analysis to others.


  • Experience with data extraction and reporting tools.


  • Flexible and able to manage multiple assignments in a dynamic environment


  • Editorial/journalism background preferred


  • LI-JA1-WSJ




Dow Jones , Making Careers Newsworthy



All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .



Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.



Business Area: NEWS/WSJ



Job Category: News/Editorial Group



About Us



The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).



Req ID: 12640




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