Digital Planning & Ad Operations Manager, Digital Group
Smithsonian Enterprises (SE), a division of the Smithsonian Institution, is currently seeking a Digital Planning & Ad Operations Manager for its Digital Group. This position serves as an Ad Operations and Yield Management Manager, reporting to the Director, Audience, Product & New Business Development and is responsible for managing and optimizing all aspects of digital advertising placements, both direct and programmatic, for Smithsonian Media’s websites and mobile platforms, including Smithsonian.com, AirSpaceMag.com and TweenTribune.com.
Essential Duties and Responsibilities:
This position reports to the Director of Audience, Product and New Business Development. Duties include:
• Manages the planning, implementation, execution and optimization of digital advertising campaigns across all Smithsonian Media properties, including Smithsonian.com, AirSpaceMag.com and TweenTribune.com.
• Collaborates with sales and digital teams to formulate and create strategic media plans that meet clients’ objectives relating to incoming RFPs, agency grids, forms and proactive proposals.
• Traffics digital advertising campaigns in DoubleClick for Publishers (ad server) and programmatic platforms. Ensures on-time deployment and accuracy.
• Works directly with agencies and clients to traffic all tags and creative in a timely and professional manner. Serves as ad operations agency/client contact for all direct sold campaigns.
• Tests incoming ads and works with responsible parties to troubleshoot creative and tagging issues. Works with third party trafficking support vendor, as needed, to troubleshoot issues with creatives.
• Manages the implementation of native content and video placements through ad servers and on-site.
• Creates, maintains and distributes regular reports on direct and network advertising campaigns and sponsorship packages.
• Monitors all direct, native, and programmatic and network campaigns daily for performance using metrics from a variety of sources, as needed, including DoubleClick for Publishers, Google Analytics, video players, social platforms and third-party measurement tools.
• Manages the optimization of ongoing campaigns based on performance metrics, including impressions, clickthrough and view ability to ensure the best possible outcome for advertising clients.
• Uses data to makes recommendations to the advertising clients on how campaign performance can be improved and works with the digital team to implement solutions.
• Interface with sales team to keep them apprised of any campaign issues, progress and reporting
• Configures and manages the remnant-advertising waterfall, using sales data to set priority between network providers in order to optimize revenue across all ad positions.
• Proactively seeks out and evaluates new programmatic vendors based on CPMs, fill rates and revenue potential.
• Manages relationships with all ad serving platforms, ad networks and third-party advertising vendors.
• Works with internal finance/revenue teams on client billing and online insertion orders.
• Conducts monthly reports analyzing site yield and ad performance, for direct, programmatic and network advertisements, and identifies opportunities to correct inefficiencies and improve overall revenue.
• Responsible for creating yearly and monthly budget projections for programmatic and remnant advertising income and managing networks to meet set goals.
• Works with the Audience Development team to identify and execute opportunities for outbound advertising and audience development initiatives.
• Research, analyze and report on advertising market trends in order to provide strategic direction to the sales, marketing, content and product development teams.
• Responsible for identifying and reviewing new advertising products and tools; performs competitive analyses across like websites and reports on notable features and advertisers.
• This position may help with business analyses for other revenue generation initiatives, including ecommerce.
REQUIREMENTS AND QUALIFICATIONS:
Bachelor’s degree (B.A. or B.S.) from a four-year college or university in Marketing, Journalism or a related discipline.
Candidates must have 3-5 years of experience in digital ad sales operations, preferably for an online media publication.
• Work experience with DoubleClick for Publishers or a similar ad server, a Web content management system and basic HTML.
• Strong analytics skills, extreme attention to detail and the ability to handle several projects at once under deadline pressure are essential.
• Ability to analyze the key metrics needed to measure success & synthesize actionable next steps
• Must be fluent in Microsoft Office applications, particularly Excel, and possess strong communication skills, particularly the ability to interpret data and convey technical details to a variety of audiences.
Ability to negotiate effectively with vendors
• Proven ability to work effectively with both internal team members from multiple divisions and outside clients
• Experience creating accurate impression and revenue projections based on data
Applicants, who wish to qualify based on education completed outside the United States, must be deemed equivalent to higher education programs of U.S. Institutions by an organization that specializes in the interpretation of foreign educational credentials. This documentation is the responsibility of the applicant and should be included as part of your application package.
To apply: Please forward a resume and cover letter including salary requirements. Please include position title in the subject line. Application materials received without salary information will not be considered.
No phone calls, please.
Due to the high volume of applicants for Smithsonian vacancies, you will receive an automatic email as confirmation of receipt. Only candidates selected for interview will be contacted. All candidates will be notified of final results.
Final candidate selection will be contingent on the applicant’s successful completion of a pre-appointment background screen and subsequent background investigation.
The Smithsonian offers a number of exceptional benefits to its employees who qualify. Benefit programs include:
Health, Dental & Vision Insurance, Life Insurance, Transit/Commuter Benefits, Accidental Death and Dismemberment Insurance, Annual and Sick Leave, Family Friendly Leave, 403b Retirement Plan, Discounts for Smithsonian Memberships, Museum Stores and Restaurants, Credit Union, Smithsonian Early Enrichment Center (Child Care), Flexible Spending Account (Health & Dependent Care)
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