Publicist

Location
Atglen, Pennsylvania
Salary
Salary will be commensurate with experience.
Posted
Jul 09, 2018
Ref
Marketing/Publicity
Metro Area
Philadelphia
Duration
Full Time

Role and Responsibilities

The Publicist is responsible for the development and execution of publicity campaigns for front list titles as well as serves as primary media contact for back list media requests. This position requires a highly motivated candidate with a results-driven work ethic and excellent written and verbal communication skills. They should be able to work independently as well as collaboratively across departments, operate with sense of urgency regarding deadlines and deliverables, and be comfortable managing the multiple hats that comes from working in a small press.

As the Publicist, you will be responsible for:

  • Developing and implementing successful publicity campaigns for designated front list titles, including creating targeted pitches for key titles and managing the distribution of review copies (both print and digital)
  • Write and distribute press and promotional materials, including pitch and galley letters, press releases, etc. customizing as needed for the title’s success
  • Develop and maintain relationships with national and regional media contacts, bloggers, and other influencers, including promptly responding to media requests and follow-up as needed on review copy requests
  • Remain current on trends and actively seeking out and researching  new media outlets
  • Brainstorm and proactively seek new and creative ways to publicize titles
  • Work with authors to arrange special events and serve as in-house resource for author publicity questions, help coach authors prior to interviews and other media questions as needed
  • Work closely with editorial, acquisitions, marketing, and sales  as well as outside vendors and publicity firms as needed
  • Coordinating creation of prepublication print and digital galleys and managing distribution to reviewers
  • Manage and coordinate award submissions and nominations for front list titles
  • Manage publicity outreach via social media platforms
  • Creation of a weekly roundup of publicity highlights/media placements—which can be shared with the company including sales network (internal and external reps) and international distributors. Responsible for communicating major media placement to distributors.
  • Other projects and tasks as assigned

Qualifications and Requirements                                                                                                             

  • Bachelor’s Degree, in communications or related field preferred
  • 3-4  years relevant work experience
  • Able to work in a fast-pace environment and meet tight deadlines
  • Creative, strategic thinker
  • Passionate and energetic
  • Ability to manage multiple priorities successfully
  • Possess extensive knowledge of the media and marketplace
  • Experience working industry shows and book festivals a plus
  • An ability to generate creative angles and media pitches
  • Strong computer skills in MS Office: Word, Excel required as well as a familiarity with Adobe InDesign, Photoshop, Cision, Mailchimp, and Canva desired
  • Basic graphic design skills and ability to create flyers, posters, postcards, and other collateral a strongly desired

Additional Skills

  • Strong interpersonal communication skills
  • Comfortable working under pressure; enjoys trouble-shooting problems
  • Capable problem-solver and actively thinks outside the box
  • Strong time management skills and ability to prioritize tasks independently and effectively
  • Able to see goals through the tyranny of urgent to prioritize important tasks.
  • Willingness to learn and accept feedback
  • Tolerant of change and uncertainty
  • Understand ROI and KPI metrics to inform projects and resource allocation
  • Good sense of humor; enjoys being goofy and able to have fun while staying on task
  • Enjoys working independently as well as with the team

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