Director of Communications

New York City, New York (US)
$70,000 per year + health insurance + work/life balance benefits
Jul 10, 2018
Metro Area
New York
Full Time


LUCKYRICE is an innovative experiential and content production company that shines a spotlight on Asian pop culture primarily through three current intersecting business units: producing culinary events across the US; creating unique content (including the national PBS series Lucky Chow, book publishing and digital content); and custom brand consulting. As an established company with a proven success record, we are seeking dreamers and doers to join our small yet enthusiastic team to bring LUCKYRICE to its next evolution.


Job Description

We are seeking a communications professional to manage PR, promotional partnerships and brand messaging across the LUCKYRICE platform as we approach our 10th anniversary in 2019. The successful candidate will execute a media and promotional campaign to spotlight our first decade, a new event series and new product development as well as the launch of a new season of our national PBS series Lucky Chow. Working side by side with our Creative Director, s/he will be integrated into the creative process and business flow from the inside out. In addition, s/he will also manage appearances and press opportunities for the Founder Danielle Chang.

This is a brand new position to start immediately. We offer a competitive salary commensurate with experience, full health benefits and flexible hours and generous paid time off. We are based in Chinatown, Manhattan.


Key Responsibilities 

  • Day-to-day management of media relations for LUCKYRICE across platform (festivals, TV, personal PR for Founder, new product launches).
  • Develop and execute on press outreach plan to secure high-profile, targeted media coverage not just within the culinary press but across broader thought-leader media outlets.
  • Create press releases and post-event press recaps.
  • Build upon pre-existing relationships with media and influencers, inherit pre-existing LUCKYRICE media supporters and cultivate new relationships.
  • Work with event and marketing teams to drive local press geared towards Festival ticket sales
  • Manage and cultivate brand opportunities for Founder through appearances, speaking engagements and targeted meetings with influencers.
  • Working with production company, create and execute promotional media plan and screenings for Season 3 of Lucky Chow (PBS series debuting fall 2018) across the country.
  • Attend LUCKYRICE events to manage media on-site
  • Invite key media to events and cultivate broad-based media coverage that positions LUCKYRICE as a thought leader and innovator.
  • Identify and submit LUCKYRICE and Lucky Chow for awards (i.e. James Beard Awards for cookbooks or Daytime Emmys for television series)
  • Identify and secure promotional opportunities (i.e. speaking at industry conferences) and other paid appearances.


Required Skills and Experience

  • Minimum 4-6 years of relevant experience at a PR agency and/or in-house
  • Strong relationships with key media and influencers
  • A master storyteller
  • Cooperative attitude in working with individuals at all levels.  
  • Ability to thrive in an unconventional, ever-evolving entrepreneurial environment.
  • Knowledge of culinary industry
  • Knowledge of Asian culture a strong plus

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