Sr Content Marketing Manager - K-12 Education

New York City, New York
Jul 10, 2018
Metro Area
New York
Full Time

HMH is excited to fuel inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation.

Is writing your passion? Are you a content marketing guru? As a Senior Content Marketing Manager on a new team, you’ll manage content and copywriting efforts across HMH’s K-12 business, creating and maintaining content marketing calendars, writing and editing the corporate blog and newsletter, conceptualizing high-priority efforts, and tracking performance metrics.

Primary Responsibilities

  • Develops content marketing initiatives to support K-12 campaigns based on a deep understanding of audience, message, business objective, market research, and product positioning.
  • Devises content marketing strategies across various channels like the HMH blog and social media accounts, presenting proposals across multiple channels.
  • Collaborates with research, product marketing, and corporate communication teams to ensure that copy and content marketing plans complement marketing and research goals, hiring freelance writers when needed.
  • Owns and maintains master content marketing schedules for both product and thought leadership-driven campaigns, including editorial calendar planning, logistical coordination, and production.
  • Coordinates with Account Managers and the design team to facilitate the execution of content marketing pieces that require visual storytelling.
  • Works alongside with the Account Planning and Digital Marketing team to set and track KPIs and reports out the effectiveness of efforts.

    Education and Experience

  • Bachelors degree or higher
  • 8+ years in content marketing strategy; an editorial or marketing communications background preferred
  • Experience writing for digital media (education publishing industry preferred)

    Knowledge and Skills

  • Excellent communication, writing & presentation skills
  • Strong cross-functional, project management skills
  • Creative thinker able to thrive in a fast-paced environment
  • Deep understanding of content channels, as well as their associated audiences and platform limitations
  • Well versed in all content types including, but not limited to: short-form social posts, long-form content marketing pieces, videos, and visual storytelling through graphics and photos

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