Sr Content Marketing Manager - K-12 Education

Location
New York City, New York
Salary
Competitive
Posted
Jul 10, 2018
Ref
12590
Metro Area
New York
Duration
Full Time

HMH is excited to fuel inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation.

Is writing your passion? Are you a content marketing guru? As a Senior Content Marketing Manager on a new team, you’ll manage content and copywriting efforts across HMH’s K-12 business, creating and maintaining content marketing calendars, writing and editing the corporate blog and newsletter, conceptualizing high-priority efforts, and tracking performance metrics.

Primary Responsibilities

  • Develops content marketing initiatives to support K-12 campaigns based on a deep understanding of audience, message, business objective, market research, and product positioning.
  • Devises content marketing strategies across various channels like the HMH blog and social media accounts, presenting proposals across multiple channels.
  • Collaborates with research, product marketing, and corporate communication teams to ensure that copy and content marketing plans complement marketing and research goals, hiring freelance writers when needed.
  • Owns and maintains master content marketing schedules for both product and thought leadership-driven campaigns, including editorial calendar planning, logistical coordination, and production.
  • Coordinates with Account Managers and the design team to facilitate the execution of content marketing pieces that require visual storytelling.
  • Works alongside with the Account Planning and Digital Marketing team to set and track KPIs and reports out the effectiveness of efforts.

    Education and Experience

  • Bachelors degree or higher
  • 8+ years in content marketing strategy; an editorial or marketing communications background preferred
  • Experience writing for digital media (education publishing industry preferred)

    Knowledge and Skills

  • Excellent communication, writing & presentation skills
  • Strong cross-functional, project management skills
  • Creative thinker able to thrive in a fast-paced environment
  • Deep understanding of content channels, as well as their associated audiences and platform limitations
  • Well versed in all content types including, but not limited to: short-form social posts, long-form content marketing pieces, videos, and visual storytelling through graphics and photos

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