SEO Specialist

Location
New York City, New York (US)
Salary
Salary , health, dental, and 401k
Posted
Jul 12, 2018
Specialty
SEO & SEM
Level
Entry Level
Metro Area
New York
Duration
Full Time

If you have a passion for movies, music, TV and SEO and want to work for legendary media brands – you could be the right fit for the Billboard-Hollywood Reporter Media Group. We are looking for a multi-talented SEO Specialist to work with content creators in order to accelerate the growth of our high-end entertainment content.

This entry level position reports to the Director of SEO, and will work closely with the Billboard, The Hollywood Reporter, Vibe, Spin and Stereogum teams to optimize editorial copy as news breaks, ensuring that we are adhering to best practices.

Editorial

  • Work closely with editorial staff to maximize the search traffic potential for content.
  • Educate and provide regular feedback on headlines, keyword usage, meta tags, URL structure, keyword analysis and related aspects of SEO
  • Provide recommendations to editorial teams related to keyword and content trends as well as the performance of specific pieces of content
  • Work in real time to optimize breaking news stories in a highly competitive industry
  • Proactively analyze current search trends and provide guidance to the editorial team as appropriate. Find new opportunities to maximize search rankings for groups of strategic keywords

Additional Responsibilities

  • Collaborate with different teams to propose improvements to the existing content offerings to further maximize search traffic potential
  • Provide SEO feedback during development of new site features.
  • Document SEO guidelines and provide internal training to organizations to keep the latest SEO techniques top of mind.
  • Stay abreast of notable search industry updates, especially changes to the Google algorithm

Qualifications:

  • Minimum 1-2 years of SEO related work experience in a media environment
  • Experience with SEO analysis pertaining to keywords, trends and performance
  • Demonstrated success with increasing organic referral growth
  • Self-motivated individual who is driven towards continual improvement of projects
  • Must have good communication skills
  • Must be proactive
  • Must be detailed oriented and able to multitask
  • Editorial background preferred
  • Analytically focused with the ability to recommend and implement optimization from review of performance data.
  • Recommended Tools: Google Analytics, Google Search Console, WordPress, SEMrush

Billboard, The Hollywood Reporter, Spin, Vibe and Stereogum are premier media properties focused on covering the entertainment and music industries via leading digital destinations, print publications, and original video programming.