Columbia University’s Graduate School of Journalism M.A. Program Marketing Coordinator

New York City, New York (US)
Jul 12, 2018
Digital Marketing
Metro Area
New York
Part Time

Columbia University’s Graduate School of Journalism

M.A. Program Marketing Coordinator – Variable Hour Position

Columbia Journalism School is in search of a part-time M.A. Program Marketing Coordinator. The officer, who will work a variable schedule, will be responsible for designing and developing a marketing and communications plan (social media, web content, emails, etc.), with clear data on impression counts for each type of media/outreach used and for identifying areas of improvement based on the results. 

Duties include but are not limited to: 

Establishing a LinkedIn presence for the M.A. Program and developing alumni engagement 
Designing and implementing a social media campaign to boost the profile of the M.A. Program on Twitter 
Researching and writing promotional materials, including tweets and web copy 
Assisting in the production of other types of content for social media and the web, including webinars 
Engaging alumni in publicity and recruiting, possibly employing a Facebook group 
Reaching out to prospective students and others 
Overseeing the buys of ads and/or boosted posts on Facebook, Twitter, and LinkedIn  

The person must have experience using Twitter and LinkedIn, as well as excellent verbal and written communication skills.

Columbia University is an equal opportunity employer committed to creating and supporting a community diverse in every way: race, ethnicity, geography, religion, academic and extracurricular interest, family circumstance, sexual orientation, gender identity, socioeconomic background, and more.

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