Marketing and Partnerships Manager

Location
Washington, DC, Dupont Circle
Salary
Commensurate with experience.
Posted
Jul 13, 2018
Metro Area
Washington
Duration
Full Time

ABOUT THE PHILLIPS COLLECTION 

America's First Museum of Modern Art 

Encounter superb works of modern art in an intimate setting at The Phillips Collection, opened to the public in 1921 in Washington’s vibrant Dupont Circle neighborhood. Paintings by Renoir and Rothko, Bonnard and O'Keeffe, van Gogh and Diebenkorn are among the many stunning impressionist and modern works that fill the museum. Its distinctive building combines extensive new galleries with the former home of its founder, Duncan Phillips. The collection continues to develop with selective new acquisitions, many by contemporary artists, including Wolfgang Laib, Whitfield Lovell, and Leo Villareal. Frequent changes in the arrangement of the permanent collection mean that there's something fresh on every visit to the Phillips.  

The Phillips’s impact spreads nationally and internationally through its highly distinguished special exhibitions, programs, and events that catalyze dialogue surrounding the continuity between art of the past and the present. Among the Phillips’s esteemed programs are its award-winning education programs for educators, students, and adults; well-established Phillips Music series; and sell-out Phillips after 5 events. The museum contributes to the art conversation on a global scale with events like Conversations with Artists and the International Forum. The Phillips Collection values its community partnerships with the University of Maryland—the museum’s nexus for academic work, scholarly exchange, and interdisciplinary collaborations—and THEARC—the museum’s new campus serving the Southeast DC community. The Phillips Collection is a private, non-government museum, supported primarily by donations.  

Mission Statement 

The Phillips Collection is an "intimate museum combined with an experiment station."–Duncan Phillips, 1926 

The Phillips Collection is an exceptional collection of modern and contemporary art in a dynamic environment for collaboration, innovation, engagement with the world, scholarship, and new forms of public participation.  

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MARKETING AND PARTNERSHIPS MANAGER

POSITION OBJECTIVE:

The Manager of Marketing and Partnerships works with the Chief Communications Officer and Director of Marketing to ensure maximum positive visibility for The Phillips Collection, attract and retain visitors and members, by devising strategic museum marketing efforts through research, writing, promotions, marketing partnerships, and social media engagement.

ESSENTIAL FUNCTIONS: 

Advertising 

  • Design and implement the advertising media mix for all exhibitions and institutional initiatives according to budget. 
  • Book and manage all advertising production timelines.
  • Serve as primary point of contact for all paid advertising inquiries and outlet representatives.
  • Research opportunities for new advertising outlets and platforms.

Partnership Marketing

  • Serve as Phillips representative in neighborhood and citywide entities, including but not limited to: Destination DC, Washington Area Concierge Association, Dupont Kalorama Museums Consortium, National Cherry Blossom Festival, and Capital Pride. 
  • Strategically establish and maintain local, regional, and national relationships for cross-promotion and low to no-cost partnerships.
  • Manage follow through and maximize museum visibility in partnership terms, including review and approvals for brochures, ads, and other materials prepared by partners.

Marketing Communications

  • Create and execute exhibition and program-related marketing promotions to engage existing, targeted, and new audiences, and promote diversity and inclusion. 
  • Create and maintain marketing timelines.
  • Research current innovative marketing strategies to identify best practices for museum.
  • Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints.
  • Communicate with senior management about marketing initiatives and project metrics.
  • Create and/or edit copy for promotional and marketing materials.
  • Write, edit, and/or approve institutional copy submitted both to and by travel guides, directories, other publications, and Web sites.

Social Media

  • Create and maintain all social media calendars. 
  • Create and schedule social media content based on institutional priorities, audience engagement, and current events.
  • Work interdepartmentally to source social media and blog content from museum experts, including Education, Registrar, Conservation, Curatorial, and others.
  • Track performance and respond to inquiries and activity on social media platforms daily.
  • Analyze statistics and provide reporting on social media performance and trends.
  • Research new and emerging platforms; create and implement launch plans for the museum’s presence when applicable.

Blog Manager

  • Edit and manage content for the museum’s WordPress blog, Experiment Station. 
  • Maintain blog editorial calendar.

Other responsibilities

  • Edit and proof marketing materials from department colleagues. 
  • Maintain and manage the Marketing and Communications Department budget.
  • Serve as consultant to other staff on matters of social media, advertising, and external partnerships and communications.
  • Represent Marketing and Communications Department at internal meetings.
  • Perform other duties as required.

POSITION REQUIREMENTS & QUALIFICATIONS:

  • 5 years of relevant experience in communications, marketing, or related field. 
  • A superior understanding of arts marketing practices including, but not limited to, pricing, creative strategies, digital strategies, and the full marketing mix.
  • Art history and museum background a plus.
  • Excellent writing skills, with impeccable degree of accuracy.
  • Superlative organizational ability and attention to detail.
  • Ability to track and meet multiple deadlines.
  • Proven record of creating, executing, managing, and reporting on integrated marketing campaigns, including brand management.
  • Experience managing social media platforms for an institution, such as Facebook, Twitter, Instagram, YouTube, Snapchat, and tools such as Facebook ads, Hootsuite, and Iconosquare.
  • Knowledge of Photoshop and InDesign a plus.
  • Ability to work independently and as member of a creative team.
  • Demonstrated experience in budget management, including financial planning and strategy.
  • Exceptional communication and presentation skills (verbal and written) and ability to work at all levels.

TO APPLY:

Please use the link below OR

Send a cover letter, resume, three writing samples, and salary requirements to: Human Resources, The Phillips Collection, 1600 21st Street, NW, Washington, DC 20009 

The Phillips Collection is an equal opportunity employer and administers all employment decisions and personnel actions without regard to race, color, religion, creed, sex, sexual orientation, pregnancy, childbirth or related medical conditions, national origin, age, physical or mental disability, genetic disposition or carrier status, marital status, veteran status, personal appearance, gender identity or expression, family responsibilities, matriculation, political affiliation, or any other category protected under applicable federal, state, or local law. 

Due to the volume of applications received, we regret that we are unable to respond to individual inquiries regarding application status. Only candidates selected for interviews will be contacted. We retain résumés for three years in the event an appropriate future employment opportunity becomes available. No phone calls please.

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