Paid Media Specialist, DreamWorksTV

Posted: 8/8/2018

Location: Santa Monica, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


DreamWorksTV is seeking a Paid Media Specialist to help drive the continued growth and

success of our digital platforms. The ideal candidate has a passion for digital content and

entertainment. Priority platforms include YouTube, Instagram, Facebook, and Snapchat.

The Paid Media Specialist will be integral in the development and management of effective digital

strategy and media buying. This role will report directly to the Head of Marketing.

We are looking for a candidate who is highly knowledgeable on all digital media outlets including

social media, display, mobile, search, online video, as well as emerging media and new technology

platforms.

Responsibilities

● Develop, execute, and optimize cutting-edge digital campaigns from conception to launch

● Work cross-departmentally to align campaign strategies and goals across the organization

● Provide ongoing actionable insights into campaign performance to relevant stakeholders

● Define, measure, and evaluate relevant paid media KPIs

● Build out media buys for various ad platforms and oversee day-to-day execution

● Oversee and manage overall paid media budget



● 2-3+ years of experience managing paid digital marketing campaigns
● Deep knowledge of running digital campaigns from development to tactical execution, with
an emphasis on video & social
● Excellent communication and presentation skills
● Ability to collaborate with internal departments with an eye towards solutions-oriented
approaches
● Acute attention to detail

● Experience with YouTube Analytics & other social analytics tools
● Proficiency AdWords/Google Ads, Facebook Business Manager, Snapchat and other
new/upcoming digital platforms
● Familiarity with the landscape of kids content, both digital and linear
● We’re looking for a team player with a positive and fun attitude towards work

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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