Director of Marketing & Promotion
The Times Square Alliance seeks a collaborative and creative Director of Marketing to coordinate and oversee efforts to promote both Times Square generally and Alliance programs and assets specifically to various constituencies. Working with the President, the Director of Communication, the Director of Times Square Arts, the Vice President for Events & Programming and the Vice President for Policy Planning and Research, the Director of Marketing will be a senior strategist and content curator for promoting Times Square and Alliance programs to Times Square residents and workers; entities and audiences in the arts, design and creative fields; regular tri-state theater goers, New Yorkers who without a strong affinity for Times Square, commercial office and retail brokers, and potential Times Square businesses, among others. The Director will work to make sure brand considerations are consistent across platforms and programs, and will propose and analyze effective marketing, promotion, branding, attraction and retention tactics.
Excellent writing skills and graphic sensibilities are critical to this role and are required.
Preference for those with experience in or exposure to the commercial sector, but relevant experience in the non-profit sector acceptable. MBA preferred but not required. Experience with developing promotional partnerships and segmented online marketing beneficial.
Salary commensurate with experience.
The Times Square Alliance, founded in 1992, works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.
In addition to providing core neighborhood services with its Public Safety Officers and Sanitation Associates, the Alliance promotes local businesses, encourages economic development and public improvements, co-coordinates numerous major events in Times Square, including the annual New Year's Eve and Solstice in Times Square celebrations, curates and presents public art projects throughout the district via Times Square Arts, and advocates on behalf of its constituents with respect to a host of public policy, planning and quality-of-life issues.
The Alliance's district covers most of the territory from 40th Street to 53rd Street between 6th and 8th Avenues, as well as Restaurant Row (46th Street between 8th and 9th Avenue). www.TSq.org