Director, Digital Marketing

Employer
ScanSource
Location
Greenville
Salary
Competitive annual salary with health, dental, and 401k benefits!
Posted
Aug 09, 2018
Metro Area
Other
Duration
Full Time

Summary:

The Director of Digital Marketing is responsible for web marketing strategy, web content management, and collaboration and communication.

 

Essential Job Duties:

Web Marketing Strategy:

  • Prioritize & execute immediate strategies for development and growth of websites traffic & conversion.
  • Partner w/ stakeholders to devise web strategies & programs to increase B2B web traffic, direct sales and lead generation.
  • Collaborate w/ Web & MktgOps to define business requirements for evaluation, acquisition, implementation & integration of digital systems.
  • Define and oversee web strategy, encompassing public Web sites, private Extranet portals, social properties and digital media.
  • Evaluate, recommend & develop DM programs based on existing & emerging capabilities & opportunities.
  • Manage & balance B2B eCommerce growth along side the transition to an Enterprise business

Web Content Management:

  • Ensure editorial tone, creative direction and content of the sites reflect the messaging platform, collaborating with the content strategist to ensure prioritization of SEO/SEM while aligning with thought leadership programs.
  • Assess all online properties to make recommendations for improvement, consolidation, focus, etc., based upon defined web strategy.
  • Strategically oversee ongoing development of all B2B websites owning responsibility for requirements, optimization, merchandising, content strategy and total website performance relative to Marketing goals.
  • Develop & manage online promotions strategy for  customer acquisition programs utilizing paid / earned media,  SEO/SEM, social channels.
  • Support Corporate Communications social media with systems, processes and policies for content management, promotion, listening and response protocols.

Collaboration and Communication:

  • Act as a catalyst for digital transformation, promoting cross-functional focus on customer experience.
  • Advisory and Review role over all organizational digital initiatives & supporting DM infrastructure (e.g. Web content management, analytics, social, marketing automation, SFA, CRM platforms).
  • Drive cross-channel integration of digital strategy while managing execution to ensure an integrated digital experience maximizing awareness, engagement & lead generation and support company growth objectives.
  • Evaluate KPIs and performance results with stakeholders, advise on DM best practices, privacy laws and regulations, and digital strategy compliance while providing recommendations for improvement.

Preferred:

  • 7-10 years experience

 

ScanSource, Inc. is an Equal Opportunity Employer

EOE/M/F