Director of Content Marketing

10016, New York City
Competitive cash compensation, 401(k), 100% medical coverage
Aug 09, 2018
Content Marketing
Metro Area
New York
Full Time


Shapeways has set out to redefine product creation. It is a platform that enables the full creator experience through design, making, and selling--born out of its consumer 3D printing service, the largest in the world. Shapeways has over 1 million creators and has printed over 10 million products. The company supports creators with design tools and services, access to advanced production technology starting with 3D printing, and services to build a business. Printing in over 60 different materials and finishes, Shapeways has factories and offices in New York, the Netherlands, and partners around the globe. It is a spin-out of the lifestyle incubator of Royal Philips Electronics, and investors include Union Square Ventures, Lux Capital, Andreessen Horowitz, INKEF Capital, Index Ventures, Hewlett Packard Ventures, and Presidio Ventures.


Why is a Director of Content Marketing important to us? A Director of Content Marketing will increase Shapeways’ awareness and thought-leadership through original content, social media, and PR. We are on a mission to enable creators to design + make + sell using outsourced suppliers, starting with 3D printing. We need an exceptional communicator and creative marketer to help tell that story to small and mid-size businesses as we create an industry and grow revenue.


Craft and implement effective content marketing strategies to drive and engage qualified traffic to Shapeways including:

  • Strategy -- collaborate with leadership to develop thought-leadership strategy and valuable content for our audience(s)
  • Roadmap — collaborate cross functionally to develop and manage content roadmap across all channels to ensure flawless execution of various channel-specific marketing campaigns
  • Development — build content and drive production in all formats including blog, paid media partnerships, email, thought leadership papers, blogs, micro sites, social media, etc. Work with design, video production, web development, photography and other resources to produce what is needed. Manage the copywriting company-wide.
  • Distribution — identify third party sites, skill learning platforms, communities, press, etc. to engage our target market via contextually relevant content integrations.
  • Management - Social media manager, PR agency, freelancer writers, freelance creative/agency
  • Customer acquisition via content distribution

Define and achieve KPIs including:

  • Natural search rankings of Shapeways/SEO
  • List-building
  • Traffic and conversion of site visitors through content engagement
  • Customer acquisition via content distribution


If you might be a good fit if you (have/are):

  • 7+ years experience in editorial, freelance, copywriting or content creation and strategy in technology; including 2+ years experience managing internal and freelance teams.
  • Ideally consumer technology experience
  • Experience across the entire content marketing process, from needs assessment through measurement
  • Experience producing content for the web specifically, as well as channel-specific knowledge (blog, website, campaigns, social media, content sharing communities)
  • Excellent writing and editing skills
  • Both creative and an excellent writer but also very process-driven
  • Innate understanding of Brand Voice and channels in all content creation
  • Ability to process and make decisions based on data and set quantitative goals
  • Experience inspiring, motivating and leading a high performing team
  • Determined and test-and-learn oriented to “figure it out”

Benefits & Perks Include:

  • Comprehensive Health Package - We offer a great medical plan option that provides coverage to the employee for free
  • 401(k) with Safe Harbor matching - Join the team and we will invest in your future
  • Parental Leave - Generous Paid time off for new parents
  • Ample Paid Time Off - PTO plus sick days. Whether it’s traveling the world, taking a mental health day, or going to the dentist... because Life.
  • Great Snacks and Free Lunch - Fully stocked fridge, and fancy coffee. Weekly catered lunch in our Manhattan office.
  • Regular Happy Hours - Cheers to themed happy hours! Enjoy extra time for getting to know your teammates.
  • Credit for 3D Printing - Every employee receives $100 of Shapeways credit each quarter to make or buy.

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