Marketing Manager

Bob Woodruff Foundation
New York City, New York (US)
Competitive annual salary with excellent benefits
Aug 21, 2018
Metro Area
New York
Full Time

Background: The Bob Woodruff Foundation (BWF) is a leading national nonprofit that ensures injured service members, veterans, and their families are thriving long after they return to civilian life. After years of war the men and women who have served in our nation’s armed forces return with physical and mental scars, many severe, leading to debilitating circumstances including unemployment, substance abuse and homelessness.  The Bob Woodruff Foundation is a leader in advocating for public awareness and understanding of the challenges facing injured veterans and the foundation has directly invested $50 million in innovative and effective programs that help veterans not just return to civilian life, but to thrive despite enormous obstacles. To date, the foundation and its donors have helped more than 2.5 million injured veterans as well as their families.

The Position: The Marketing Manager is responsible for planning and executing integrated marketing campaigns that elevate the overall brand of the Bob Woodruff Foundation and its growing portfolio of programs.  Reporting to the Chief Growth and Marketing Officer and in collaboration with the leadership team, the Marketing Manager conceptualizes strategies for all external communications channels: social media, digital marketing, website, media, white sheets, reports and events. This is a growth opportunity for a talented PR/marketing professional to oversee short and long-term PR, marketing and social media strategies for a leading not-for-profit organization.

Specific Responsibilities

The primary functions of this position include, but are not limited to the following:

  • Develop and implement an organizational strategic PR and marketing plan that broadens and strengthens BWF’s brand identity across key stakeholders, including staff and board, donors, elected officials, community partners and post 9/11 veterans and their families
  • Develop, implement and refresh a proactive media strategy for social, online, print and promotional media outlets
  • Conceptualize and implement an effective website/social networking strategy, to include keeping the website and social media content current and relevant
  • Work in partnership with the communications staff to create a content management strategy
  • Conceive of and implement tactics to support content across marketing and social media platforms
  • Manage and strengthen external communications with grantees, donors, and other non-profits
  • Execute brand related marketing research
  • Develop and implement internal communications strategies for board members and other BWF representatives
  • Develop recommendations for, and manage implementation of, thought leadership opportunities for BWF leaders, including the Executive Director and senior managers
  • Create and maintain data sheets, media reports/hits, and other items detailing BWF contributions to the post-9/11 wounded, ill, and injured landscape
  • Evaluate and implement strategy to better leverage BWF’s charitable investment program, the platform of its founders, and its high profile events
  • Promote and secure media/communication opportunities for the foundation as it relates to BWF’s major events to include: Stand Up for Heroes, additional fundraising events, and convenings
  • Ensure effective representation in publications to promote BWF’s role in grantees’ successes and the non-profit arena in general
  • Maintain knowledge of the foundation’s mission, priorities, and positions
  • Regularly travel to fundraising events, marketing opportunities for the foundation, CI events, and other requirements as identified by BWF leadership

Critical Competencies for Success

  • Bachelor’s degree in communications, PR, marketing/advertising or related field
  • 5-7 years’ experience in a marketing or communications role
  • Digital, social media and content management experience
  • Able to drive the on-time and on-brand delivery of marketing and communications campaigns through clear project management and cross-functional communication
  • Strong interest in and understanding of the Bob Woodruff Foundation’s mission; related work experience with military service members or veterans preferred
  • Effective networker and experience in strengthening relations with media
  • Excellent verbal and written communications, especially adept at developing and pitching persuasive capabilities presentations and creative promotional concepts
  • Able to work effectively as part of a small, proactive team
  • Proficient with Microsoft Office
  • Ability to work for extended days and on weekends during critical points in grant or program cycles or for major planned events
  • Willingness to travel when appropriate

For more information about the Bob Woodruff Foundation, visit

To Apply:

The Bob Woodruff Foundation has retained the services of Harris Rand Lusk to conduct this search. Inquiries, nominations, and applications may be directed in confidence to:

Debbie Farrell, Senior Director, Leadership and Development

Harris Rand Lusk

122 E. 42nd Street, Suite 3605

New York, NY  10168

Email cover letter and resume

Please include “BWF Marketing” in the subject line of the email.

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