Marketing Coordinator - Men's Journal

New York City, New York
Sep 08, 2018
Metro Area
New York
Full Time

Marketing Coordinator - Men's Journal

Men’s Journal is looking for a bright, organized, detail-oriented, hard-working “idea person” to join our Integrated Marketing team based in New York City. You will plan, create and execute integrated marketing platforms and initiatives across categories designed to generate advertising revenue for the brand.

You will:

·         Manage accounts and partner with our advertising sales staff to drive revenue growth. Exercising a strong focus on client objectives and strategies, your job responsibilities will fall into three separate areas of advertising sales marketing—media program development, brand and product development and activation


·         Create custom cross-platform solutions for our brand


·         Generate ideas with advertising sales and marketing colleagues to create solutions-based marketing programs for our advertisers while generating new business opportunities across digital, native, print, mobile, social and events


·         Collaborate with marketing colleagues to articulate the marketplace differentiation for Men’s Journal, framing for the media-buying community what makes our products and audiences superior in the media marketplace


·         Partner with advertising sales, marketing, editorial and product colleagues to create new advertising vehicles for marketing partners, including edit franchises, partnerships, custom publishing and cross-media advertising opportunities with other American Media titles


·         Develop “never-been-done” category-specific platform programs and new vendor partnerships


You are:

·         Proven: You have at least 2-3 years of relevant experience in marketing working closely with a brand. You can develop and write compelling, strategic proposals that effectively communicate program concepts, benefits and requirements to advertising partners


·         Communicative: A creative thinker and a team player. Your organization and ability to communicate clearly with sales staff, team members, advertising clients and vendors make you an essential member of any workforce. A self-starter who is also innovative, professional and resourceful. Strong writing skills a must


·         Purposeful: Enthusiasm, strategy, and creativity guide you day-to-day. You see the big picture but pay attention to detail as well. A thinker and a doer


·         Prepared: You’re rather tech-savvy. You have strong computer skills (PowerPoint, Excel, etc.) and a knowledge of social platforms and syndicated research (MRI, Nielsen, comScore, MediaRadar, etc.)


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