Digital Media Operations Manager

Employer
Digital Media Company
Location
Greater New York City Area
Salary
Competitive Salary + Benefits
Posted
Sep 12, 2018
Metro Area
New York
Duration
Full Time

Exciting opportunity for the right candidate. We are a boutique media agency looking for a Digital Media Operations Manager. We have a fun, team-orientated environment and offer excellent benefits! 

This position will report directly to the Digital Media Director.  The candidate must be smart, energetic, organized and experienced ad operations professional. Candidate must possess excellent problem-solving skills, be detail oriented and have the ability to multitask in a fast paced and challenging work environment. They must have a working knowledge of both ad serving back-end and front-end systems and excel at process management.

Job description

  • Integrated Media Agency is looking for a motivated, organized and experienced Digital Media Operations Manager, reporting directly to the Digital Media Director.
  • The primary responsibility of this position is to manage flawless tracking and digital media operations management for an integrated media agency.  This position is an integral piece in the success of launching digital campaigns as well as ensuring proper tracking and data collection.
  • The candidate must be smart, energetic, organized and experienced ad operations professional. Candidate must possess excellent problem-solving skills, be detail oriented and have the ability to multitask in a fast paced and challenging work environment. They must have a working knowledge of both ad serving back-end and front-end systems and excel at process management
  • Digital Media Operations Manager is responsible for assisting in training entry-level and new hires across the Agency regarding media implementation, tracking, best practices and process

Duties and Responsibilities

Campaign Trafficking:

  • Understand media plan objectives, and suggest framework for campaign setup which will directly translate into reporting and performance outputs
  • Works with client team to coordinate implementation of ad-serving (trafficking), standard banners, rich media, video, mobile, social and all digital advertising
  • Launches campaigns, provides Q&A and troubleshoots all technical issues
  • Support teams in preparing and delivering assets to media vendors
  • Act as in-house platform expert and escalation point on product and technology issues
  • Manage campaign timelines and deliverables across internal and external teams
  •  
  • Works with Media Team and/or client creative partners to recommend necessary creative changes
  • Assist in the development of new internal products and in the vetting and onboarding of new third-party ad platforms
  • Demonstrate multi-tasking ability; keep multiple projects on-track

Digital Media Operations

  • Serve as the technical authority for all technical issues involved in running online ad campaigns (including trafficking of remarketing capabilities, VAST/In-Stream Video, Rich Media and Audio)
  • Work with media, creative and analytics teams at the onset of a campaign to identify and implement all creative and technical requirements
  • Comfortable working with verification vendors such as, Moat, Double Verify and IAS
  • Manage relationships with external vendors (such as DSPs, DMPs, verification vendors, rich media companies, media publishers, etc.)
  • Comfortable working with 3rd party tracking and targeting pixels based on partner specifications, client site and overall campaign needs
  • Able to troubleshoot tracking issues and work with client teams to provide instructional and support related to pixel implementation
  • Develop and maintain client creative libraries and work with media team to ensure clean and up to date documentation on tracking, pixels and creative mapping  
  • Document best practices and seek out opportunities to improve existing processes

Skills

  • BA/BS required
  • A minimum of 3-5 in digital media and/or digital advertising operations
  • Experience in ad-serving technologies such as DCM
  • Experience with Google Tag Manager, Google Analytics, GDN/AdWords
  • Experience with Facebook Power Editor
  • Incredible focus and attention to detail
  • Must have strong Excel skills
  • Ability to work independently as well as being a team player
  • Excellent writer/verbal communication and effective problem-solving skills
  • Exceptional eye for detail/organizational skills
  • Ability to prioritize and multi-task
  • Ability to work in a dynamic, fast-paced environment

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