Digital Marketing Associate

Employer
PaintCare
Location
Washington D.C.
Salary
Competitive annual salary + heath, dental, 401k, parking/transit
Posted
Sep 13, 2018
Metro Area
Washington
Duration
Full Time

PaintCare seeks qualified candidates to join its outreach team as digital marketing associate. The digital marketing associate will manage and produce content for social media platforms, implement email marketing campaigns, develop visual and written content distribution strategies, design digital graphics, write and edit web copy, and coordinate digital advertising campaigns with media agencies. The position requires creativity, image and video production abilities, excellent writing skill, and strong knowledge of strategic social platforms use. The role will report to the Director of Communications and will collaborate regularly with all other members of the outreach team.

JOB DUTIES

  • Manage organization’s social media platforms, scope and implement new social channels for the organization, and regularly develop and post content

  • Set goals and track effectiveness for social media usage, and regularly measure ROI toward achieving organizational mission and objectives

  • Develop and implement email marketing strategy

  • Write website content and optimize for SEO, readability, accuracy, and user experience best practices

  • Design graphics for website, social platforms, and online media campaigns

  • Collaborate with photographers and videographers to produce, edit, and post visually impactful stories

  • Track and measure analytics and effectiveness of online communications; generate and present regular reports

  • Coordinate with outside firms to fully integrate digital media campaigns and digital advertising across all

  • Other duties as assigned

 

REQUIREMENTS

  • Knowledge of social media platforms (Facebook, Twitter, Instagram, YouTube, etc.)

  • Experience and proficiency with WordPress platform

  • Experience with desktop publishing and/or graphic design

  • Proficient with Adobe Creative Suite and Microsoft Office

  • Experience managing CRM constituent databases and email marketing tools

  • Strong verbal and written communications abilities and experience

  • Experience as a social media manager in a professional setting

  • Understanding of SEO best practices

  • Experience using Google Analytics to optimize web content and campaigns

  • Collaborative approach to work

ADDITIONAL PREFERRED QUALIFICATIONS

  • Degree in business, communications, English, journalism, marketing, or new media

  • Online video production and editing abilities

  • Interest in environmental organizations, recycling, waste management, or the paint industry

  • Detail-oriented with good multitasking ability

Location and Travel: This job is located in Washington, DC and requires occasional travel.

ABOUT PAINTCARE

PaintCare Inc., a non-profit 501(c)(3) organization, was established by the American Coatings Association (ACA), the primary trade association of paint manufacturers, to implement state legislated paint stewardship programs on behalf of architectural paint manufacturers in states that pass paint stewardship laws. Funding for PaintCare programs is provided by a fee on new paint sales in participating states. Funding is used to establish drop-off sites where the public can take unwanted leftover paint for recycling, pay for the recycling of the collected paint, conduct public education about proper paint management. PaintCare currently administers programs in California, Colorado, Connecticut, District of Columbia, Maine, Minnesota, Oregon, Rhode Island, and Vermont. Please visit www.paintcare.org for more information about the PaintCare.

SALARY & BENEFITS

This is a full-time, regular position. Salary depends on experience; PaintCare, through the ACA, provides excellent benefits [401(k), vacation days, medical, dental, and life insurance] and reimbursement for travel expenses.

APPLICATION INSTRUCTIONS

To apply for this position, please email cover letter, resume, and salary requirements in one document via the link provided.  Put “Digital Marketing Associate - ” in the email subject line.

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