Marketing Manager

Location
New York City, New York (US)
Salary
DOE
Posted
Sep 17, 2018
Ref
Sales, Marketing & CS; MARKE03125
Metro Area
New York
Duration
Full Time

This opening for a Marketing Manager supports Oxford University Press’ Academic marketing efforts through developing integrated email and website campaigns for researchers, academics, and librarians which inform and engage,  resulting in customer / user acquisition– usage, sales, leads, and conversions. Requires a leader with a data-driven, creative mind who operates quickly and flawlessly. An organized self-starter with creativity, strong problem solving skills, and values cross-functional team collaboration, providing specialized expertise and guidance to the Academic marketing teams.

 Primary responsibilities:  

  • Develop, manage, and in some cases execute, Academic email and website programs in a manner consistent with division objectives and key performance indicators.
  • Design and implement scalable A/B testing programs for various marketing teams to realize optimization opportunities spanning messaging, positioning, and promotions to improve retention, acquisition, usage and sales
  • Enhance the quality (both content and structure) of email sent to our customers and users
  • Develop metrics to measure effectiveness of all campaigns and ensure those metrics are consistently reviewed with product and institutional marketing for understanding how to evolve and continuously improve the program
  • Train and mentor team, cultivating talent and growth.
  • Stay on top of customer marketing and competitive trends and industry news applying new innovations to our campaigns and educating product and institutional marketers

Requirements:

  • Minimum 5 years of experience in digital marketing space working with email service providers and content management systems
  • Experience managing, including remote team members
  • Extensive knowledge of Analytics, tag manager, Photoshop and HTML
  • Highly motivated, resourceful, problem solving, self-starter with the ability to keep numerous projects on track and on budget in a fast-moving, high volume environment
  • Up-to-date knowledge of digital marketing best practices, tactics, and strategies
  • Excellent interpersonal, written and verbal communication skills required; must be able to influence and present results and actionable plans to marketing colleagues and other stakeholders

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