Social Media Producer
The work you’ll do for us will be seen by tens of millions of people all around the world.
What’s your first reaction to reading that?
If it’s “that’s an intimidatingly big number”, then you probably shouldn’t read on. Thanks for clicking though.
If it’s “that’s cool, I can handle that”, then we’re very glad to hear it. Please read on.
We here at BBC News are looking for a Social Media Producer to join our digital team in North America from our Washington, DC bureau.
The mission, should you choose to accept it, is simple:
create shareable content, experiment with new platforms and involve users in every stage of a story to ensure our best journalism travels far beyond our existing BBC audiences.
You should understand what works for us, but not be afraid to use your own voice. In fact, we’d encourage that.
It goes without saying that you’d have a good eye for what to sell and how to sell it. But we’d expect you to:
- use your initiative and help inform our teams as to what people are reacting to and what stories are proving popular with social audiences.
- to understand how we can use social media both as a source of information and a way to engage and grow our audience - ensuring BBC content reaches more women and young people in particular.
- have experience of managing online groups and have creative ideas about how shows on social platforms can generate discussion and interaction with the audience.
Working to the Digital Editor and alongside a senior audience engagement producer in Washington, you will:
- liaise with a social team back in London as well as in Canada and Singapore.
- promote news and feature stories on our largest social media platforms, including the BBC News Facebook page, which has nearly 48 million likes.
- help look after the BBC News YouTube and Instagram accounts as well as work with the @BBCBreaking, @BBCWorld and @BBCNorthAmerica Twitter accounts which have tens of millions of followers.
We’ll be honest: this is probably not a job for a wallflower because it’s important to be in the middle of things and have the interpersonal skills to get along with people at all levels of the BBC.
It can be a high-pressure job too, so we’d expect you to stay calm and hit your deadlines when things are happening all around you.
Still interested? Good. The next step is to show us what you can do.
Give us an example of an issue you think the BBC should tackle for its North American audience. How would you drive a conversation about it on social and then use that to develop content for a digital-first show? Please send along your resume too.
At least two years of journalism experience required; must be eligible to work in the US.
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