Manager, Marketing Sciences / Senior Specialist, Marketing Sciences

The Scoppechio Manager, Marketing Sciences is responsible for managing omnichannel assignments for the agency’s clients. Our Marketing Sciences team delivers results-focused, actionable analytics and optimization programs that drive clear ROI for our clients. We need you to be able to manage a profitable business to drive innovation, and quality of deliverables.

Responsibilities

• Use data to inform strategic decisions, working closely with strategy and account teams
• Develop key performance indicators (KPIs) and goals
• Analyze both digital advertising (including social and display, CRM) and offline media analytics (radio, Out-of-Home, Direct Mail, etc.)
• Aggregate and analyze data from a variety of sources to inform hypotheses and testing/learning plans
• Proactively identify trends in multivariate data and translate findings into prioritized, actionable recommendations
• Support multiple clients and manage simultaneous projects and deliverables
• Create client-ready reports, presentations, case studies, and other deliverables
• Help to create dashboards and other data visualization deliverables, via tools such as Domo, Google Data Studios, Excel, or others
• Go beyond primary campaign or performance metrics to provide clients with a more holistic data story

Qualifications

• Ad agency experience preferred
• At least 5-6 years relevant analyst experience
• Experience with Google Analytics, Adobe Analytics, Microsoft Excel, social listening, and social analytics tools
• Experience with data science programming languages such as Python, R, and VBA a plus
• Experience in a broad cross-section of data analysis principles, processes, and techniques including: data downloads, spreadsheet development, reporting, and modeling
• Excellent communication (verbal and written) and client interaction skills
• Data visualization techniques, and insights development and are needed to a wide range of internal and client stakeholders
• Highly detail oriented and organized with the ability to multi-task and work in a fast-paced environment