Manager, Marketing Sciences / Senior Specialist, Marketing Sciences
- Employer
- Scoppechio
- Location
- Louisville, Kentucky
- Salary
- Negotiable
- Posted
- Oct 07, 2018
- Function
- Marketing & Communications
- Specialty
- Advertising, Data & Analysis, Email / Database / CRM
- Metro Area
- Louisville
- Duration
- Full Time
The Scoppechio Manager, Marketing Sciences is responsible for managing omnichannel assignments for the agency’s clients. Our Marketing Sciences team delivers results-focused, actionable analytics and optimization programs that drive clear ROI for our clients. We need you to be able to manage a profitable business to drive innovation, and quality of deliverables.
Responsibilities
- Use data to inform strategic decisions, working closely with strategy and account teams
- Develop key performance indicators (KPIs) and goals
- Analyze both digital advertising (including social and display, CRM) and offline media analytics (radio, Out-of-Home, Direct Mail, etc.)
- Aggregate and analyze data from a variety of sources to inform hypotheses and testing/learning plans
- Proactively identify trends in multivariate data and translate findings into prioritized, actionable recommendations
- Support multiple clients and manage simultaneous projects and deliverables
- Create client-ready reports, presentations, case studies, and other deliverables
- Help to create dashboards and other data visualization deliverables, via tools such as Domo, Google Data Studios, Excel, or others
- Go beyond primary campaign or performance metrics to provide clients with a more holistic data story
Qualifications
- Ad agency experience preferred
- At least 5-6 years relevant analyst experience
- Experience with Google Analytics, Adobe Analytics, Microsoft Excel, social listening, and social analytics tools
- Experience with data science programming languages such as Python, R, and VBA a plus
- Experience in a broad cross-section of data analysis principles, processes, and techniques including: data downloads, spreadsheet development, reporting, and modeling
- Excellent communication (verbal and written) and client interaction skills
- Data visualization techniques, and insights development and are needed to a wide range of internal and client stakeholders
- Highly detail oriented and organized with the ability to multi-task and work in a fast-paced environment