Manager, Marketing Sciences / Senior Specialist, Marketing Sciences

Employer
Scoppechio
Location
Louisville, Kentucky
Salary
Negotiable
Posted
Oct 07, 2018
Metro Area
Louisville
Duration
Full Time

The Scoppechio Manager, Marketing Sciences is responsible for managing omnichannel assignments for the agency’s clients. Our Marketing Sciences team delivers results-focused, actionable analytics and optimization programs that drive clear ROI for our clients. We need you to be able to manage a profitable business to drive innovation, and quality of deliverables.

Responsibilities

  • Use data to inform strategic decisions, working closely with strategy and account teams
  • Develop key performance indicators (KPIs) and goals
  • Analyze both digital advertising (including social and display, CRM) and offline media analytics (radio, Out-of-Home, Direct Mail, etc.)
  • Aggregate and analyze data from a variety of sources to inform hypotheses and testing/learning plans
  • Proactively identify trends in multivariate data and translate findings into prioritized, actionable recommendations
  • Support multiple clients and manage simultaneous projects and deliverables
  • Create client-ready reports, presentations, case studies, and other deliverables
  • Help to create dashboards and other data visualization deliverables, via tools such as Domo, Google Data Studios, Excel, or others
  • Go beyond primary campaign or performance metrics to provide clients with a more holistic data story

Qualifications

  • Ad agency experience preferred
  • At least 5-6 years relevant analyst experience
  • Experience with Google Analytics, Adobe Analytics, Microsoft Excel, social listening, and social analytics tools
  • Experience with data science programming languages such as Python, R, and VBA a plus
  • Experience in a broad cross-section of data analysis principles, processes, and techniques including: data downloads, spreadsheet development, reporting, and modeling
  • Excellent communication (verbal and written) and client interaction skills
  • Data visualization techniques, and insights development and are needed to a wide range of internal and client stakeholders
  • Highly detail oriented and organized with the ability to multi-task and work in a fast-paced environment