Director of Marketing and Communications, School of Film and Television

Employer
LMU
Location
Los Angeles, California
Salary
Annual Salary + Medical, Dental, Vision & 403b Retirement Plan
Posted
Oct 08, 2018
Ref
0180240
Metro Area
Los Angeles
Duration
Full Time

LOYOLA MARYMOUNT UNIVERSITY

Director of Marketing and Communications,

School of Film and Television

 

Loyola Marymount University’s Marketing and Communications department has an opening for a Director of Marketing and Communications, School of Film and Television. The Director of Communications leads communications, marketing, and public relations strategies, programs, and services in support of LMU School of Film and Television (SFTV) as a fully integrated member of LMU’s Marketing and Communications team. Embedded within SFTV, the Director develops, executes, and supports comprehensive communications and marketing plans and projects that increase engagement and achieve SFTV objectives with key target audiences and constituent groups. The Director oversees budgets, personnel, and resources responsible for producing integrated communications that promote goodwill, align with the university’s mission and goals, advance the university’s and SFTV’s strategic priorities and brand strategy, and enhances SFTV’s visibility and exposure.. The incumbent cultivates and stewards relationships with key stakeholders that inspire a culture of creativity, collaboration, and innovation as part of a broader, synchronized, multi-disciplinary team of communications professionals.

Additional responsibilities include: manage and implement concurrent, interdependent short-, medium-, and long-term communications projects that support and LMU and SFTV goals and priorities. Implement and support an integrated visual identity system, editorial schedule, and production calendar for all SFTV communications activities. Direct a team of communications and creative professionals. Hire, supervise, and train personnel, freelance, and contracted partners and students to provide services necessary to fulfill responsibilities. Coach team members to maximize creativity, productivity and effectiveness. Develop a culture of accountability through evidence-based decision making, outcomes assessment, and process improvement where individual and team progress, deadlines, and results are reported and evaluated with regularity. Produce, edit, and approve traditional and digital communications and marketing products that support SFTV activities and programs and engage identified target audiences. Develop and deliver video productions, event promotions, fundraising communications, and awareness/engagement campaigns. Ensure projects are completed by identified deadlines and on budget. Assure successful outcomes by adopting best-practice project management methodologies, quality assurance metrics, and risk mitigation plans. Assure the integrity, high-quality, and consistency of the university’s image, tone, style, narrative, visual identity, and brand. In collaboration with MarComm colleagues, maximize SFTV’s exposure and visibility by designing and implementing external communications strategies that: cultivate the university’s relationships with SFTV-targeted media, press, and strategic contacts, increase favorable news coverage and elevate SFTV/LMU brand awareness. Ensure efforts integrate with the goals of the university, enrollment management, and supports the university’s overall public outreach efforts. Cultivate and steward strategic relationships with external influencers, members of the news media, and SFTV industry leaders. Seek opportunities to extend SFTV’s relationships to advance identified public relations objectives. Coordinate with university communications professionals to incorporate SFTV objectives into broader communications and marketing activities, talking points, presentations, reports, social media efforts, and other channels. Pursue thought leadership on strategic SFTV topics by staying abreast of emerging trends, developing professional contacts with colleagues, attending professional development engagements, and delivering presentations that inform, educate, and inspire. In conjunction with LMU’s Media and PR Team, serve as a senior communications leader, public information officer, spokesperson, and perception management professional for SFTV. Assure timely dissemination of SFTV news and information by managing internal communications, editorial schedules, and production calendars. Evaluate tactics, assess impact, and adjust strategies to improve continuously upon the effectiveness of the SFTV’s communications, marketing and outreach efforts. Perform other duties as assigned or requested.

Loyola Marymount University shares in a rich intellectual heritage fostered by the Jesuit and Marymount educational traditions and founded on social justice and ethical values. Governed by an independent Board of Trustees, LMU cherishes its Catholic identity while at the same time welcoming people from diverse social, religious, and cultural backgrounds. LMU is in Los Angeles, yet near the Pacific Ocean, offering a dynamic cultural environment.

We seek candidates who typically a Bachelor’s degree. Master’s degree preferred. Degrees in marketing, communications, or public relations preferred. Minimum 5 years communications experience in higher education or entertainment-industry preferred. Evidence of successful communications positions of increasing responsibility required. Demonstrated ability to work effectively and independently with internal and external constituencies and with professionals of varied disciplines to accomplish tasks and projects. Demonstrated experience managing and executing across multiple communications and marketing channels and media; highly developed skills in communications writing and editing. Highly collaborative style with experience developing and implementing communications strategies successfully; a background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing. Evidence of high energy leadership style with a track record for leading both strategic and tactical communications efforts Self-starter, able to work independently and entrepreneurially; experience creating, developing and implementing new initiatives. Demonstrated computer competency with common production software suites, such as photo editing software, email marketing tools, and analytics reporting software. Ability to produce high quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills. Ability to provide quick turnaround and updates for multiple requests while maintaining strong reputation of high quality work. Self-starter with the ability to work independently as well as collaboratively within a cross-functional team. Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment. Experience working successfully within a complex organization. Willing and able to adjust to changing demands and shifting priorities. Willingness to work evenings and weekends to support programming, events, and major project deadlines.

Interested candidates must apply by submitting a cover letter, resume and references. Job (reference # 0180240).

 

Equal Opportunity Employer

 

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