Associate Director, Digital

Location
New York City, New York
Salary
Competitive
Posted
Oct 15, 2018
Specialty
Digital Marketing
Metro Area
New York
Duration
Full Time

American Media Inc. seeks a Associate Director, DIGITAL.

Responsibilities include: 

·       Content Performance Analytics

o   Work with editorial to optimize story development based on analytics. This will include examining real-time and historical data patterns on our sites, on distributed platforms and the overall news and trends. This will cover information such as:

§   Trending news

§  Top performing topics – seasonal, historical, topical, evergreen.

§  Successful content promotion (heds, photos, page placement, time of day, audience targeting etc.) both on site and distributed platforms (Social, Search, Referral partners CPC platforms).

·       Content Marketing

o   Manage all SEM, PPC and Paid Social campaigns

o   Work with SEO firm to monitor Search traffic, perform keyword research and write metadata copy for new products.

o   Manage, expand and develop new relationships with portals and aggregators including story syndication fulfillments

·        Social Media Campaign Management

o   Manage all paid social promotion of all content including sponsored, editorial, and native advertising

o   Manage social campaigns on behalf of select advertisers.

o    Lead initiatives to grow social following on all platforms.

·       Business Development

o   Participates in business development activities to ensure that revenue targets are achieved and engages in value-driving strategic partnerships.

o   Oversees production, prioritization, and scheduling of digital product launches, enhancements, and improvements. 

Traffic Reporting and analysis

o   Constant monitoring of traffic patterns and current traffic levels

o   Analyze and improve site metrics and KPI's.

o   Development of custom reports to help maximize traffic-driving initiatives

Revenue 

o   Drives audience to high yield pages

o   Assists in finding new revenue partnerships 

o   Develops and manages new syndication deals for video and article content.

 

Desired Skills & Experience:

·       Candidate should demonstrate initiative, attention to detail, strong interpersonal and analytical skills, the ability to multi-task and shift gears quickly.

·       Minimum 3 years in Digital Media Focused Company

·        Hands-on experience with Google Analytics and/or similar tools essential

·       Hands-on experience with SocialFlow, Hootsuite and Google Anlaytics highly preferred

 

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