Associate Director, Digital

Expiring today

Location
New York City, New York
Salary
Competitive
Posted
Oct 15, 2018
Specialty
Digital Marketing
Metro Area
New York
Duration
Full Time

American Media Inc. seeks a Associate Director, DIGITAL.

Responsibilities include: 

·       Content Performance Analytics

o   Work with editorial to optimize story development based on analytics. This will include examining real-time and historical data patterns on our sites, on distributed platforms and the overall news and trends. This will cover information such as:

§   Trending news

§  Top performing topics – seasonal, historical, topical, evergreen.

§  Successful content promotion (heds, photos, page placement, time of day, audience targeting etc.) both on site and distributed platforms (Social, Search, Referral partners CPC platforms).

·       Content Marketing

o   Manage all SEM, PPC and Paid Social campaigns

o   Work with SEO firm to monitor Search traffic, perform keyword research and write metadata copy for new products.

o   Manage, expand and develop new relationships with portals and aggregators including story syndication fulfillments

·        Social Media Campaign Management

o   Manage all paid social promotion of all content including sponsored, editorial, and native advertising

o   Manage social campaigns on behalf of select advertisers.

o    Lead initiatives to grow social following on all platforms.

·       Business Development

o   Participates in business development activities to ensure that revenue targets are achieved and engages in value-driving strategic partnerships.

o   Oversees production, prioritization, and scheduling of digital product launches, enhancements, and improvements. 

Traffic Reporting and analysis

o   Constant monitoring of traffic patterns and current traffic levels

o   Analyze and improve site metrics and KPI's.

o   Development of custom reports to help maximize traffic-driving initiatives

Revenue 

o   Drives audience to high yield pages

o   Assists in finding new revenue partnerships 

o   Develops and manages new syndication deals for video and article content.

 

Desired Skills & Experience:

·       Candidate should demonstrate initiative, attention to detail, strong interpersonal and analytical skills, the ability to multi-task and shift gears quickly.

·       Minimum 3 years in Digital Media Focused Company

·        Hands-on experience with Google Analytics and/or similar tools essential

·       Hands-on experience with SocialFlow, Hootsuite and Google Anlaytics highly preferred

 

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