Director, Media Relations and Corporate Communications

Location
Arlington, Virginia
Salary
competitive
Posted
Oct 26, 2018
Metro Area
Washington
Duration
Full Time

Director, Media Relations and Corporate Communications


DEPARTMENT: Corporate Communications
STATUS: Full-time/Regular/Exempt

 

The Director, Media Relations and Corporate Communications will work closely with the SVP and VP, Corporate Communications in the areas of public relations, media relations, media strategy and corporate communications. S/he is responsible for presenting a forward looking public image of PBS and member stations in the digital age and implementing media relations strategies that support PBS’ corporate, reputation management, and public policy priorities.

 

Essential duties will include, but are not limited to: 

  • Develop and cultivate relationships with key media and other external parties.
  • Act as an on-the-record company spokesperson.
  • Work with the Senior Vice President to develop campaigns that position and grow awareness for PBS’ corporate priorities with media, industry, advocates, partners, legislators, etc.; lead implementations effectively.
  • Participate in the design, management and implementation of communications strategies and tactics in response to issues tied to PBS’ content, funding, regulatory, legal, technology, sponsorship, personnel, and financial or editorial activities; anticipate and proactively address issues as much as possible.
  • Manage press opportunities for PBS’ President and CEO and other executive leadership.
  • Support the work of the Board Relations department by drafting key communications resources, including talking points, reports and other materials.
  • Partner with PBS’ government affairs, legislative and regulatory teams on initiatives and responses.
  • Collaborate with other PBS departments to develop messaging in support of PBS’ communications goals.
  • Partner with Social Media team to deliver corporate messages effectively.
  • Develop messaging and communications tools that can be leveraged by PBS member stations.
  • Other Corporate or Communication projects as assigned.

Requirements for success:

  • 8 years of corporate communications and/or public relations experience, specifically leading public relations efforts in support of organizational priorities, public policy, and reputation management.
  • Bachelors degree in Communications, Journalism, or related field.
  • Experience managing crisis communications around a diverse portfolio of issues.
  • Skilled in developing corporate messaging in collaboration with senior executives.
  • Successful track record in securing prominent media placements; established relationships with television, media, technology, political and business press; expert in media relations and influencer outreach.
  • Proven track record as an on-the-record spokesperson or press secretary.
  • Strong writing and editing skills across a wide range of communications vehicles; able to lead creative story development. 
  • Takes initiative and approaches everything with energy and skill to drive positive outcomes.
  • Ability to quickly grasp complex subject matter and translate it into messages that are easily understood by all stakeholders at various levels.
  • Fosters communication and collaboration, and influences and motivates inter-department and cross-department teams.
  • Ability to understand PBS’ unique local/national model; can translate both the local and national impact of news.
  • Ability to treat confidential information with sensitivity and discretion.
  • Able to work independently and in teams.
  • Well-developed diplomacy skills.
  • Strong problem solving skills; ability to discuss complex problems and recommend solutions with leadership.
  • A respect and passion for public television and what is represents to its viewers.

PBS is an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with Disabilities

 


 



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