Director, Institutional Sales and Engagement (Content Sales)

Washington D.C.
Competitive Salary, Excellent benefits, incl 5 weeks vacation, 401(k) & profit-sharing plan
Nov 05, 2018
Metro Area
Full Time

The Chronicle of Higher Education seeks an inside/outside content sales leader to join our Audience Development/Content Revenue department as Director, Institutional Sales and Engagement. The director will be responsible for driving institutional and group subscription/content sales by acquiring new and retaining existing university, nonprofit, and corporate clients. The successful candidate will have a demonstrated track record of meeting and exceeding quarterly quotas in content sales and will be passionate about maintaining and growing The Chronicle’s market share. The director leads a sales team and an Engagement Manager and reports to the Managing Director, Content Revenue.


  • Provide effective sales leadership to ensure the sales team meets and exceeds all sales goals and objectives, as set monthly, quarterly, and annually.
  • Set and lead strategy and execution for Institutional and Corporate markets, including messaging, collateral, communications, pricing, product, and category/prospect prioritization to maximize sales, activation, and engagement.  
  • Analyze addressable market and identify targeted sales opportunities to expand audience growth.
  • Pursue and develop new business sales in specified, adjacent categories
  • Manage site license Engagement Manager
  • Support site license customer engagement efforts, focusing on strategic and troubled accounts
  • Represent The Chronicle’s site license services and other products/services at appropriate library conferences and other events.
  • Manage relationships with various library consortia groups including drafting proposals for renewals, trials, and increasing new member participation and upgraded services.
  • Target and develop relationships with new consortia groups.
  • Oversee management of CRM and other systems as needed.
  • Meet and exceed all sales goals and objectives, as set monthly, quarterly and annually.


  • Superior sales, objection handling and relationship management skills.
  • Highly developed sales strategy skills.
  • Outstanding verbal and written communication ability; articulate and professional presentation style.
  • Outstanding territory management skills.
  • Strong collaboration skills.
  • Attention to detail and the ability to follow through on the entire sales cycle. 
  • Ability to work with the Chronicle’s sales information systems and CRM.
  • Aptitude for acting in a supervisorial capacity by holding direct reports accountable for performing their job responsibilities at a high standard.
  • Ability to understand the buying process within higher education and philanthropy markets is preferred.

Education and Experience:

A bachelor's degree and 5+ years of content sales and account management experience, with demonstrated track record of meeting and exceeding revenue expectations. Experience managing sales teams and building sales processes is required. Experience selling content or subscriptions to institutions preferred.  Experience with higher education and/or nonprofit clients preferred. 

How to Apply:

We’d love to hear from you. Send a résumé and salary requirements with “Director, Institutional Sales and Engagement” in the subject.

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