Marketing Manager

Location
Seattle, Washington State
Salary
competitive
Posted
Nov 06, 2018
Metro Area
Seattle
Duration
Full Time

Overview

Are you a senior-level Creative Services Producer looking to make the jump into a leadership position? Here’s your chance to join KCPQ-TV, the FOX affiliate in Seattle, and home of the #1 local news in the market! We’re looking for someone with the experience and track record of developing great looking video marketing materials who can push our on-air brand to the next level.

This position will report to the Director of Marketing and Creative Services and work cross-departmentally to develop marketing plans & strategy for optimal brand benefit. This role will also write copy, scripts and project briefing materials to ensure strategies are translated effectively into multi-platform creative. The ideal Marketing Manager is a central “in the trenches” leader who effectively manages resources and develops relationships throughout the company to ensure all marketing campaigns are strategically executed on time and on brand.

Responsibilities

 

  • Develop creative ideas and lead project-level execution of on-air promos, digital marketing video and other material as assigned.
  • Help build and maintain marketing plans for a variety of brands, including local news, sports, entertainment, community and partner initiatives.
  • Leverage appropriate resources to guide marketing and integrated campaigns from conception to completion.
  • Manage on-air promotional inventory and placement strategies.
  • Organize community and event-driven marketing planning and programs. 
  • Manage advertising budgets and media buying initiatives.
  • Write multi-platform scripts, copy, creative briefs and presentation documents.
  • Work with network and syndicator contacts to manage promotional requirements and co-op opportunities.
Qualifications
  • Minimum of 5 years marketing or promotions experience, with demonstrated use of research and other tools to create actionable B2C marketing plans.
  • Current and contemporary knowledge of Adobe Creative Suite, with ability to communicate production techniques with producers and other staff.
  • Ability to work on many projects simultaneously and under deadline.
  • Proven track record of leading large projects to successful completion.
  • Local television experience a plus.
  • Experience working collaboratively across departments especially News and Sales.
  • Excellent interpersonal and communication skills.
  • Excellent organizational skills.

 

 

#TBMB



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