Director of Media

Media Director Job Description

Responsibilities:

• Help shape our clients’ digital media landscape by leading their strategy development and media objectives
• Collaboratively create and present innovative, effective media recommendations
• Bring together creativity and integration across the digital channel-including, but not limited to, social, mobile, video, local, programmatic and traditional media
• Provide solutions to clients by utilizing company’s resources and understanding the interplay with media and creative
• Maintain ultimate accountability for client satisfaction.  Recommend the best solutions for our clients. 
• Be an integral part of the management team shaping process and best practices
• Contribute to agency revenue growth through existing account opportunities, as well as new business. Upsell and cross-sell company’s wide array of services and offerings
• Negotiate best prices for media space and data targeting to optimize budget and return on investment. Maintain and strengthen relationships/ partnerships with ad tech companies
• Oversee both digital and traditional buys
• Oversight of planning activities including evaluation of 3rd party research, data providers, ad serving and analytics
• Monitor campaign revenue and budget maintenance across publishers to ensure optimal delivery, pacing and client results
• Oversee client reporting, analysis and communication of results and insights to clients
• Oversee ad campaigns trafficking via our programmatic trading desk, DoubleClick ad serving and various social platforms
• Evangelize the agency through speaking engagements, creation of case studies and thought leadership

Qualifications:

• 8-10 years of digital media planning and account management within an agency environment
• Keen understanding of the evolving digital landscape and how digital fits into the overall marketing mix
• Exceptional strategic leadership abilities and analytical skills
• Supervisory experience, training and working with junior team members
• Demonstrated ability to lead and collaborate in delivering results that exceed client expectations
• Works well in a team environment and must be comfortable in a client-facing role
• Experience with Ad Serving and Bid Management technology
• Ability to use syndicated research to guide strategic thinking

• Ability to form and build C-Level relationships

• Excellent written and verbal communications skills as well as presentation skills
• MS Office proficiency, particularly Excel and Power Point
• Pharmaceutical experience a plus