Director of Media

Employer
Digital Ad Agency
Location
New York City, New York (US)
Salary
To be Discussed
Posted
Nov 19, 2018
Metro Area
New York
Duration
Full Time

Media Director Job Description

Responsibilities:

  • Help shape our clients’ digital media landscape by leading their strategy development and media objectives
  • Collaboratively create and present innovative, effective media recommendations
  • Bring together creativity and integration across the digital channel-including, but not limited to, social, mobile, video, local, programmatic and traditional media
  • Provide solutions to clients by utilizing company’s resources and understanding the interplay with media and creative
  • Maintain ultimate accountability for client satisfaction.  Recommend the best solutions for our clients. 
  • Be an integral part of the management team shaping process and best practices
  • Contribute to agency revenue growth through existing account opportunities, as well as new business. Upsell and cross-sell company’s wide array of services and offerings
  • Negotiate best prices for media space and data targeting to optimize budget and return on investment. Maintain and strengthen relationships/ partnerships with ad tech companies
  • Oversee both digital and traditional buys
  • Oversight of planning activities including evaluation of 3rd party research, data providers, ad serving and analytics
  • Monitor campaign revenue and budget maintenance across publishers to ensure optimal delivery, pacing and client results
  • Oversee client reporting, analysis and communication of results and insights to clients
  • Oversee ad campaigns trafficking via our programmatic trading desk, DoubleClick ad serving and various social platforms
  • Evangelize the agency through speaking engagements, creation of case studies and thought leadership

Qualifications:

  • 8-10 years of digital media planning and account management within an agency environment
  • Keen understanding of the evolving digital landscape and how digital fits into the overall marketing mix
  • Exceptional strategic leadership abilities and analytical skills
  • Supervisory experience, training and working with junior team members
  • Demonstrated ability to lead and collaborate in delivering results that exceed client expectations
  • Works well in a team environment and must be comfortable in a client-facing role
  • Experience with Ad Serving and Bid Management technology
  • Ability to use syndicated research to guide strategic thinking
  • Ability to form and build C-Level relationships
  • Excellent written and verbal communications skills as well as presentation skills
  • MS Office proficiency, particularly Excel and Power Point
  • Pharmaceutical experience a plus

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