PR Manager

Location
22314, Alexandria
Salary
Full-time salaried position plus benefits - medical, dental, vision plus other
Posted
Nov 20, 2018
Metro Area
Washington
Duration
Full Time

Overview

The Public Relations Manager will be responsible for overseeing the PR activities of multiple brands within Travel Leaders Group to raise the profile of those brands within consumer, trade, business and other media categories. The role will also encompass extensive writing, executive messaging and internal communications.

Responsibilities

Media relations:

  • Partner with business units to create story ideas on a wide variety of topics and conduct outreach to media to pitch coverage on Travel Leaders Group brands
  • Develop, write and distribute releases
  • Manage and respond to inbound media inquiries, including those on sensitive topics
  • Build and maintain relationships with journalists who cover a wide variety of subject areas including but not limited to consumer travel, travel trade, luxury travel, business travel, and meetings and conventions, etc
  • Write bios, backgrounders and fact sheets for use with media

Executive and internal communications:

  • Prepare talking points for executive interviews
  • Create talking points on sensitive topics for use across the enterprise
  • Prepare executive presentations for internal and external purposes
  • Craft a variety of internal communications for enterprise-wide and individual business unit distribution

Other:

  • Manage and conduct surveys and polls and effectively share results with media to generate coverage
  • Oversee company website; write, update and post new content as needed
  • Create customized media distribution lists tailored to brand and topic
  • Track and report media coverage results

 

Requirements

  • Bachelor’s degree, preferably in public relations, journalism or a related field
  • 8 or more years of public relations experience, preferably within the travel industry
  • Exceptional written communications skills incorporating AP Style
  • Proven track record of effectively conceiving and pitching story ideas to reporters
  • Excellent communications planning skills
  • Ability to distill sometimes complex information into concise and effective message points
  • Effective presentation skills
  • Strong work ethic and ability to work under pressure
  • Deadline-driven focus with ability to output assigned work rapidly
  • Strongly self-motivated; ability to work independently and take ownership of assigned responsibilities

Willingness to travel as needed for business purposes

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