Paid Media Specialist

Location
06897, Wilton
Salary
Competitive annual salary; benefits, 401k, onsite gym, discounts on company products
Posted
Nov 20, 2018
Level
Entry Level
Metro Area
New York
Duration
Full Time

Financial Responsibilities/Scope

  • Manage & track promotions budget.

Key Metrics

  • Meet &/or exceed campaign metrics per promotion
  • Generate increase in website visitors through increase in paid media traffic  
  • Meet &/or exceed paid social engagement rate 

Responsibilities

  • Manage relationship with marketing agency to coordinate the activation of all paid media campaigns
  • Act as project manager for each campaign; work cross functionally to obtain all assets (brief, photo, video & copy) needed
  • Strategize and activate local paid media campaigns to further drive traffic to retailers
  • Create paid social campaigns to drive event registration and ambassador awareness
  • Coordinate search engine marketing programs
  • Produce campaign reports regularly to be shared internally and externally
  • Support local retailers by providing social media content, assets and education
  • Conduct social monitoring utilizing listening tools to provide a best in class social experience for all riders
  • Stay up to date on all digital trends with high focus on social media updates and platform enhancements
  • Proactively research and identify new opportunities to further drive revenue through rider campaigns and improve marketing efficiencies

Other

  • Provides general assistance to Sr. Marketing Manager and NA Marketing Team as required
  • Follows internal controls and company policies as set by company and job function

Essential Qualifications

  • 2-3 years’ experience in paid media, social media or marketing position (client side or agency side) 
  • College or University degree in marketing, digital, communication, or related field
  • Proficient in Facebook Ad Manager & Google AdWords
  • Familiar with the process around Display & PreRoll Media placement
  • Strong project management & analytic skills
  • Strong interpersonal & communication skills
  • Strong detail orientation and commitment to seeing a project through from beginning to end

Beneficial Qualifications

  • Experience in bicycle or other high-end consumer goods industry
  • Experience with Percolate or other similar digital campaign/asset management tools
  • Familiar with A/B and multivariate testing
  • Strong understanding of landing page optimization best practices

Physical Demands

  • Working conditions are normal for an office environment
  • Must be able to sit for extended periods of time
  • Must be able to use a computer keyboard and view a monitor for extended periods of time
  • Must be able to lift 50lbs
  • Travel – domestic and/or international; approx. 5% of time

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