Social Media Content Creator

Location
85007, Phoenix
Salary
Competitive salary + employer-paid benefits, 401k, parental leave, and more
Posted
Nov 27, 2018
Metro Area
Phoenix
Duration
Full Time

Summary

The role of the Social Media Content Strategist is to develop and execute inspirational and aspirational social media campaigns across all Tuft & Needle platforms in order to drive audience growth, engagement and conversion. Overall, the role will be responsible for driving and developing the voice, content and visual identity of Tuft & Needle in a very public way. 

Essential Functions

  • Oversee all social media platforms from ideation, to content creation to implementation, management and reporting
  • Creatively and proactively engages T&N’s online audience to drive brand affinity
  • Lead and advise on copywriting for social posts
  • Develop social content for new product launches and brand partnerships
  • Manage content calendar
  • Build creative briefs for original content via T&N’s in-house multimedia team and agencies and see through execution of creative content  
  • Have a pulse on the entire company’s happenings in order to develop brand storytelling and content
  • Work in tandem with influencer program to make sure UGC is on brand and effective 
  • Collaborate with content, marketing, and product to support key messages for each channel to support brand objectives, key products and product launches
  • Lead social media specialist and further develop team skillset 
  • Identify and interpret social media trends and be aware/proactive on new platforms and tools
  • Work closely with Content and SEO team members to ensure consistent messaging across all channels 
  • Maintain clear lines of communication between social media content and community management teams

Experience

  • Minimum 4+ years in a social media strategy role within the consumer product industry
  • Proven ability to significantly drive audience growth, engagement and conversion
  • Display in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios
  • Strong storytelling and creative thinking skills with an eye for engaging content that will resonate with existing and target customers
  • Multitasker who is well organized, possesses high attention to detail and impeccable written and oral presentation skills
  • Strong understanding of native and third-party analytics tools
  • Creative thinker who can be both innovative while execution oriented
  • Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases
  • Ability to work under pressure and on tight deadlines