Marketing Manager

Location
New York City, New York (US)
Salary
Salary based on experience, plus health, dental, 401K with match, HSA and FSA and generous vacation
Posted
Nov 30, 2018
Metro Area
New York
Duration
Full Time

ROLE: MARKETING MANAGER

THE ORGANIZATION    

The Council for Economic Education’s (CEE’s) mission is to teach K-12 students across the country about economics and personal finance so that they can make better decisions for themselves, their families and their communities –and we have been doing so for nearly 70 years. CEE reaches 55,000 teachers nationwide through in-person professional development, and provides hundreds of free lesson plans, interactive tools and videos for teachers and students on EconEdLink (EEL), our free online site that welcomes more than 1 million unique visitors a year

Highlights: CEE

  • Drove both the National Personal Finance Challenge (NPFC) and the National Economics Challenge (NEC) to record years, with over 16,000 and 11,000 student participants respectively; the NEC was featured live on CNBC’s Power Lunch and the winning teams were featured on CNBC’s Nightly Business Report with Steve Liesman, who also emceed the event
  • Attracted over 500 K-12 teachers and other personal finance and economic educators to CEE’s 57th Annual Financial Literacy and Economic Education Conference in Atlanta
  • Released our biennial Survey of the States (SOS) documenting the state of economic and financial education in all 50 states and the District of Columbia; the 2018 release generated over 400 press mentions and supported advocacy efforts at the national and local level.

POSITION OVERVIEW

This is an opportunity to play a key role in driving the growth of a dynamic and meaningful organization. The Marketing Manager is responsible for using a range of digital and offline marketing tools to create and execute all marketing promotional activity for CEE products, services, programs and events with the goal of further engaging CEE’s target audiences and increasing CEE’s visibility. 

The Marketing Manager reports to the Chief Operating/Chief Marketing Officer (one position), and also works in cooperation with other staff--in particular the Chief Program Officer, the Senior Director of Development, the Director, Professional Development and the CEO. The Marketing Manager also oversees external marketing support services including video producers, social influencers, public relations, designers and works with content partners.

Specific responsibilities for this position include:

Visibility and Growth

  • Develop and implement marketing and branding initiatives for programs and events, including CEE’s Annual Educator Conference, Visionary Awards, and the National Economics and Personal Finance Challenges
  • Drive sales of educational materials
  • Develop and run campaigns - e.g. Financial Literacy Month, student contests (calendars, advice to the president) to increase teacher, student and/or donor engagement
  • Identify opportunities to develop new/use existing video content or other social media to enhance donor messaging and increase teacher engagement
  • Work with our web developer to continue to identify and implement tactics to optimize search for EconEdLink

Increase User Base

  • Expand teacher/school database – new types of teachers, geographic locations
  • Create targeted campaigns to increase program registration (EEL, conference, webinars, workshops)

Communications and Public Relations (PR)

  • Regularly review CEE’s messaging to ensure that it remains fresh and relevant in a changing market
  • Identify opportunities to publicize CEE’s mission and results via PR, media and events
  • Develop and implement the communications plan for teachers and CEE’s affiliate network
  • Select/work with external vendors (e.g. for video, PR, design) as needed

Marketing Operations

  • Manage CEE’s website content to ensure that it’s up-to-date and presents the right face to our audiences
  • Oversee CEE publication sales, including management of CEE’s fulfillment house, and its e-commerce site and vendor
  • Identify and leverage new tools, tactics and technologies to drive results
  • Manage key marketing performance metrics and provide regular progress reports and analysis

REQUIRED SKILLS AND EXPERIENCE

  • 4+ years’ professional marketing experience, including email, digital and social media marketing, PR management
  • Results oriented, creative thinker who can identify and deliver on innovative marketing opportunities in an evolving education marketplace
  • Experience in K-12 marketing a plus
  • BA/BS degree
  • Excellent communication skills (written and oral)
  • Ability to carry out activities both independently and to work as part of a team
  • Ability to work on multiple projects simultaneously
  • Solid organizational skills and attention to detail
  • Hands on experience with email marketing platform (e.g. Constant Contact, Mail Chimp)
  • Proficiency in Excel and all Microsoft Office plus Adobe Creative Suite
  • Basic skills in HTML and WordPress

SALARY AND BENEFITS

Salary commensurate with background and experience. The Council for Economic Education offers an excellent benefits package, including medical insurance, HSA and FSA, 401K with match, life/disability insurance, and generous vacation

The Council for Economic Education is an equal opportunity employer. 

ABOUT CEE

CEE carries out its mission by educating the educators: providing the curriculum tools, the pedagogical support, and the community of peers that instruct, inspire, and guide. We strive to meet the teachers where they are with what they need. All resources and programs are developed by educators and delivered by our 188 affiliates across the country in every state. We reach over 55,000 K-12 teachers a year through in-person professional development, and those teachers, in turn, reach approximately 5 million students throughout the country. Nearly 2/3 of these educators come from schools serving large numbers of low- and moderate-income students. EconEdLink–our free, online educator gateway for economic and personal finance lessons and resources– attracts more than 1 million unique visitors each year.

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