Vice President, Ad Sales, Direct-to-Consumer

Posted: 12/6/2018

Location: New York, New York
Function: Sales & Business Development
Specialty: Business Development, Sales
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

The Position

The NBCU Vice President, Ad Sales, Direct-to-Consumer will play a critical role within our fast paced advertising sales team, with a focus on driving revenue for the full NBCU portfolio through growth in the fast-growing DTC category. This role will report directly into to the SVP of Audience Studio Sales and will lead a team cultivating demand and managing relationships with clients and media agencies. The role requires collaborating with key stakeholders across the NBCU organization in order to meet revenue goals. Expertise in the advanced data-driven advertising landscape, and ability to operate effectively at the cross-section of traditional and digital media, are critical to achieving success in this role.

Responsibilities include but are not limited to:

  • Drive advertising sales of the NBCU portfolio for specific target clients in the direct-to-consumer category, developing new TV, digital, mobile and partner revenue opportunities that clearly prove new value for clients
  • Develop and lead day-to-day sales strategy; develop target lists, lead client and agency outreach and be in market often with full NBCU portfolio opportunities
  • Understand customer needs and provide feedback and market input that will strengthen our NBCU opportunities and value proposition
  • Field proactive requests; collect, manage and route RFP requests to key stakeholders to ensure deadlines are met
  • Track revenue of the NBCU-DTC category sales and establish a regular cadence for reporting on progress
  • Partner with internal teams (Digital and TV sales leads, Network Partnerships, Programming, Legal, Research, etc.) to develop proactive packages and drive creativity throughout the sales process
  • Develop strong relationships throughout NBCU to ensure a unified and coordinated strategy is presented in the market

  • The Person

    • 12+ years of relevant direct selling experience in advertising sales, including selling experience in an advanced media environment
    • Proven experience leading change as well as new teams to drive revenue within established organizations
    • Experience within optimized national linear and addressable television, and the agencies who transact in new media
    • Significant experience leading a data driven sales approach and having transacted the sales cycle through advanced campaign measurement and attribution
    • Understanding of programmatic buying and selling
    • Previous experience and success in working for multi-media sales organization.

    • Proven experience in prospecting new clients, generating sales leads and closing the sale
    • Must be self-motivated, driven and able to work independently as well as part of a team
    • Advanced client-facing skills, ability to clearly articulate value positions and experience presenting integrated marketing programs to clients/leading brainstorms
    • Ability to synthesize ideas from group discussions and articulate them verbally/in writing
    • Ability to manage multiple projects simultaneously and successfully operate within a large organization, effectively communicating with executives, interdepartmental teams and external clients
    • Adaptable in the face of constant change and ability to perform at a high level; identifying solutions when faced with challenges
    • Exceptional with Microsoft Excel and PowerPoint and Keynote

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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