Public Relations Manager

Location
Edison, New Jersey
Salary
competitive
Posted
Dec 06, 2018
Metro Area
New York
Duration
Full Time

Position: Public Relations Manager
Location: New Jersey - Central
Status: Full Time
Estimated Duration: Full Time
Rate: DOE


Job Description:
Our client, a marketing company, is seeking a Public Relations Manager to join their team full time in Central New Jersey.

Responsibilities of the Public Relations Manager:
* Act as the liaison to external public relations/marketing agencies and direct, develop, and implement all strategies and programs
* Actively recruit, interview and vet potential public relations agencies (domestic and international)
* Manage public relations budgets for each agency hired to represent specific brands
* Review/edit press releases, product announcements, news bulletins, newsletters, etc. prior to distribution
* Create yearly press books for distribution internally and at select trade events
* Evaluate and recommend opportunities for sponsorship/partnerships on an ongoing basis that will generate PR/social media exposure
* Evaluate advertising and promotional programs recommended by external agencies for compatibility with overall public relations plan
* Assist external agencies with media preparation as it relates to participation in trade events
* Disseminate timely and accurate information to external agencies on product specifications, new product media launches, etc.
* Execute weekly calls with agency partners to manage and guide ongoing print, broadcast and social media opportunities, promotions, endorsements and potential partnerships; maintain hard copy press binders for each agency
* Ensure each agency has sufficient product inventory to distribute to media for product evaluation and review
* Collaborate with social media director to maximize brand/product exposure via traditional print, broadcast and social media channels
* Work in cooperation with trade show manager to ensure successful participation and promotion of all trade events
* Update news section of corporate website to remain timely and informative of company and brand news
* Oversee content and creative production of videos for demonstration at select trade events

Qualifications of the Public Relations Manager:
* 6-10 years experience in PR management capacity within an agency environment
* Bachelor's degree with a major in marketing, communications, public information or related field
* Prior experience with integrated marketing teams; extensive experience working with external public relations/marketing agencies and partners
* Solid understanding of social media and email product marketing strategies
* Strong sense of brand and editorial voice; ability to harmonize message across multiple channels and marketing vehicles
* Consistent track record of developing and implementing public relations programs that consistently meet or exceed planned objectives
* Strong project management skills with ability to supervise multiple projects; ability to work in a fast-paced team environment
* Demonstrated ability to lead people and obtain required/expected results
* Ability to remain current with latest trends
* Tactical understanding of all primary social media platforms
* Ability to travel up to 10% (i.e to trade shows and/or public relation appearances)
* Previous experience in consumer technology public relations preferred (but not required)

Work is onsite, full time Monday-Thursday 9am-6pm, Friday 9am-2pm
Interviewing now

DEC. 2018

If you feel you are qualified for this position please send your resume (and samples if applicable)

Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

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