PR & Social Media Specialist
- Full Time
This is a hybrid position, combining social media and traditional public relations experience in support of the larger Montefiore Public Relations team. This position reports directly to the Director of Public Relations.
The Social Media/PR Specialist will be primarily responsible for managing the Montefiore PR Department Twitter feed. This will involve building and updating a weekly Twitter editorial calendar (this includes attending important community events to capture photos and videos to share on Twitter), scheduling content into Hootsuite, monitoring PR and Clinical Twitter feeds and cataloging, archiving, and sharing of photo and video assets.
The Specialist will also be responsible for synchronizing with the marketing department and Montefiore member hospital PR teams for seamless content on other Montefiore social media channels. Creating and managing relationships with social media contacts at affinity organizations, and working with these organizations to develop Twitter chats is also an important component of this role.
The candidate must also have experience with video production to supplement external efforts, news releases, for use on the Montefiore website, Twitter, Periscope and YouTube. Experience in branding and editing videos and photos is a plus. Staying on top of technology trends to inform Twitter best practices will be a must. Website support and management of PR Department content will be required.
In addition: the Social Media/PR specialist will be responsible for building strategy and garnering publicity for a few subject areas strategically important to the health system including community events, and certain clinical areas. Responsibilities will include: regular meetings with department leads and other suggested points of contact, ability to write and distribute press releases as needed, liaising with other health system communication departments including, but not limited to, marketing, development and government/community relations, and PR communications planning ®ular pitching of newsworthy content to media.
Because Montefiore is so deeply involved in our communities, the Social Media/PR specialist will be responsible for attending and reporting on events to share across all social media platforms. This person will also rotate in the PR department’s on-call schedule, should urgent matters come up on evenings and weekends.
- 3-5 years’ experience in an entry level communications job
- Clean, clear, concise writing skills
- Ability to write press releases and media statements
- Deep understanding of Twitter; ability to produce and use video effectively on Twitter
- Knowledge of Media, and ability to build relationships with reporters.
- Knowledge of Photoshop, PowerPoint, Excel and Microsoft Outlook suite of products
- Ability to work under pressure and on deadline
- Organized, detail-oriented team player
- Knowledge of HTML
- Knowledge of or interest in healthcare a plus
Writing test required
College Degree required; preferably in Communications
Department: Public Relations Bargaining Unit: Non Union Campus: MOSES Employment Status: Regular Full-Time Address: 3333 Rochambeau Avenue, Bronx
Shift: Day Scheduled Hours: 8:30 AM-5 PM Req ID: 97156
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