WGCL-TV, a Meredith station is looking for an Account Executive. The Account Executive solicits new advertisers and increases share of business for existing advertisers. This position assesses the market potential of prospective accounts and meets with local businesses to learn about their marketing needs. The Account Executive achieves assigned revenue goals through sale of airtime, internet or other products and services to new and existing clients. This position is primarily a new business role.
Essential Job Functions 40% Sells advertising time and provides continuing service to direct accounts and agencies (if assigned) . Assesses the advertising revenue potential of assigned television and non-television accounts. Conveys advertisers' marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with a television schedule, internet schedule, commercial concept and/or promotional event. Maintains positive client and station personnel relationships.
40% Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertisers' key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients
10% Provides management with timely and accurate monthly, quarterly and annual budget forecasts. Maintains accurate records of individual list performance. Generates any additional station specific reports as required. 5% Adheres to stations' credit and collection policies and procedures. Assists business office in credit and collection activities as needed. 5% Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
Preferred two years' media sales (TV, radio, cable, digital) background preferred; other business-to-business outside sales considered.
Education: Completion of high school, or equivalent. College degree preferred. Related sales/marketing courses and seminars helpful.
Specific Knowledge, Skills and Abilities:
- Full understanding of current TV ratings preferred
- Understanding of share trends, psycho-graphic research and programming philosophies
- Solid grasp of retail marketing concepts
- Some knowledge of strengths and weaknesses of competitive media
- Strong sales skills; ability to create effective sales promotions
- Good computer skills
- Good problem-solving skills
- Strong multi-tasking skills
- Adaptable and effective negotiating skills
- Well organized
- Ability to thrive in a team-oriented, competitive, fast-paced environment
- Good customer service skills and professional demeanor
- Valid driver's license with good driving record