Director Media Relations

New York City, New York
$70K - $80K
Dec 13, 2018
Metro Area
New York
Full Time

Under the leadership of the Senior Vice President, Communications and Marketing, the Director Media Relations will be responsible for the development of Safe Horizon’s media relations (both traditional and online) strategy and will contribute to the achievement of Safe Horizon’s strategic plan. The Director Media Relations will develop a communications plan for Safe Horizon, directly managing communications activities that promote, enhance, and protect the organization’s brand reputation. S/he will be responsible for the development, integration, and implementation of a range of communications activities relative to the strategic direction and positioning of the agency and its leadership. The Director will enhance Safe Horizon’s brand image by increasing the agency’s positive impact and share of voice in local and regional media channels. The director will be an ambassador for the organization and will need to build strong relationships with the media. The goal is to advance the organization’s position with relevant constituents, as well as to drive broader awareness and donor support for the organization. 

Key Responsibilities:

Media Strategy, Vision and Leadership

  • Work closely with SVP and digital content manager to develop and implement an integrated strategic communication plans to elevate Safe Horizon.
  • Develop and execute strategies to elevate Safe Horizon’s leadership and leaders in print, online and broadcast media, and among key influencers.
  • Regularly identify opportunities to proactively advance Safe Horizon’s key messages and drive change, including breaking news narratives, statements from the CEO or other experts, organizational milestones and more.
  • Advise Safe Horizon leadership and experts.
  • Cultivate relationships with reporters and pitch stories to ensure Safe Horizon regularly appears in the news and important projects/narratives are covered.
  • Draft talking points, speeches, press releases, op-eds and letters to the editor as needed.
  • Oversee the development of key external materials, including the annual report, collateral and electronic communications. 

Essential Job Functions:

  • Manage day-to-day media activities and projects, including preparing and reviewing a broad range of written materials (articles, white papers, opinion pieces, etc.), to ensure accuracy and professionalism in all communications.
  • Identify opportunities to collaborate with digital media coordinator to drive coverage of Safe Horizon.
  • Develop and maintain media contacts and activities; perform media outreach/content dissemination, respond to media inquiries and manage electronic messaging; assists the press in developing stories.
  • Compose and produce press releases, fact sheets, brochures, newsletters and other documents.
  • Formulate and execute article development, writing, and placement.
  • Develop and maintain quality standards for agency publications; maintain oversight for message consistency across all internal materials.
  • Identify issues, events and programs requiring media attention.
  • Provide communications-based support and assistance as needed to internal colleagues and external stakeholders.
  • Oversee content management of Safe Horizon’s intranet, ensuring quality control of the content of the intranet home page, working in partnership with Development and other key program executives to manage editorial tone and style.
  • Assist in preparation of senior presentations, talking points, policy statements, etc.; researches and prepares position papers, reports, and speeches.
  • Partner with top program executives, Development and Government Relations to anticipate, plan, create and deploy targeted strategic communications designed to enhance the agency's reputation externally.
  • Identify external narratives that require an internal response or communication with staff.
  • Participates in department-wide projects and events, as necessary. 

Interacts with:

Programs, Development, Board members, and senior and program staff 

Required Education:  Bachelor’s degree in communications, journalism, or related field is required; an advanced degree in communications is preferred 

Required Experience, Knowledge and Skills:

  • Minimum six year’s experience in a communications/public relations role either in-house or with an agency, with proven ability to align communications plans with business objectives.
  • Demonstrated skill and comfort in proactively building relationships with reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements.
  • Demonstrated experience and leadership in managing a media relations program to advance an organization’s mission and goals.
  • Demonstrated experience planning, writing, editing, and production of newsletters, press releases, annual reports, and other print publications.
  • Creative and thoughtful on how new media technologies can be utilized.
  • Innovative thinker, with a track record for translating strategic thinking into action plans and output.
  • Experience in mentoring and coaching junior staff.
  • Excellent judgment and creative problem solving skills, including negotiation and conflict resolution skills.
  • Self-reliant, good problem solver, results oriented.
  • Ability to work under tight deadlines, to juggle multiple tasks and make decisions in a changing environment.
  • Energetic, flexible, collaborative and proactive.
  • Exceptional written, oral, interpersonal and presentation skills.
  • Proficiency in Microsoft Office suite; familiarity with content management software (e.g., Raiser’s Edge, Convio, etc.) desirable.
  • Knowledge of production and graphic design desirable in order to liaise constructively with external graphic design vendors or contractors.


If hired, I agree to abide by all of Safe Horizon’s rules and regulations, and understand that, if employed, my employment may be terminated with or without cause, and with or without notice, at any time, at the option of either the company or me.  I further understand that no representation, whether oral or written by any representative or agent of the organization, at any time, constitutes a contract of employment

AmeriCorps, Peace Corps and other national service alumni are encouraged to apply

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