Paid Social Media Associate

Employer
Dow Jones
Location
NEW YORK, New York
Salary
competitive
Posted
Dec 14, 2018
Specialty
Client Services
Metro Area
New York
Duration
Full Time

Job Description:


Dow Jones is seeking an experienced Paid Social Media Associate to work across The Wall



Street Journal and Barron’s who is passionate about quality journalism. The role will entail



supporting the Paid Social Media team across multiple campaigns from planning to



implementation, optimization and analysis across the entire paid social landscape. The ideal



candidate will have experience in building performance-driven campaigns on Facebook, Twitter,



LinkedIn and Snapchat.


Responsibilities



● Execute, manage and optimize media campaigns and programs for WSJ and Barron’s



both independently and in support of managers



● Demonstrate diligence, attention to detail and adherence to budgets



● Maintain and organize campaign-specific materials



● Handle daily campaign maintenance, including internal questions regarding tracking and



status of various campaigns



● Run the campaign QA process to ensure accurate campaign implementation, pacing,



and performance



● Regularly report on campaign performance to cross-functional teams



● Participate in regular knowledge share sessions to share and learn campaign strategies



with the larger business teams


Core Qualifications/Requirements



● A minimum of one year of experience in managing and executing Direct Response paid



social media campaigns



● A fundamental understanding of major social networks and proficiency in their



corresponding ad managers



● High attention to detail



● Strong understanding of key social media KPIs, analysis and reporting



● Demonstrated self-starter with the ability to handle multiple projects, prioritize work



assignments, meet deadlines and work independently in a fast-paced environments



● Strong communications and relationship-building skills (Candidates should have history



working cross-functionally)


Nice to Haves



● An interest in emerging social media products and opportunities



● Strong desire to work for a global brand and help drive innovation within Dow Jones



● Passion for journalism and publishing


Dow Jones , Making Careers Newsworthy


Business Area: WSJ - CUSTOMER GROUP


Job Category: Marketing Group



About Us


Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).


If you require assistance in completing the online application, please contact the Talent Management team for Application Help at TalentResourceTeam@dowjones.com



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