Digital Marketing Manager

Posted: 12/19/2018

Location: Orlando, Florida
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

The Digital Marketing Manager will play an important part of GolfNow’s Performance Marketing team. This position will work closely with the Senior Manager of Digital Marketing to identify areas of opportunity to grow organic search and improve conversion rate for several websites and mobile apps. The ideal candidate will bring a strong focus on applying industry best practices for SEO and Conversion Rate Optimization while utilizing a data driven approach.

Job Duties

  • Works with Sr. Manager, Digital Marketing to execute SEO and CRO strategy within evolving ecommerce industry.

  • Utilize tools such as Google Analytics, Screaming Frog, Tableau, Moz, SEMRush, Search Console and others to perform in-depth SEO analysis

  • Performs website audits and develops recommendations to ensure site is optimized towards SEO best practice and have the ability to identify opportunities for improvement

  • Participate in the development of the overarching SEO strategy for the multiple brands including GolfNow & Revolution Golf.

  • Generate actionable SEO recommendations across all areas that impact SEO, including technical, structural, content and link authority.

  • Prioritize and execute SEO & Conversion Rate Optimization recommendations based on a multifaceted set of business needs.

  • Create custom product pages while continuously testing copy, landing pages and other methods to maximize ROI and Conversion Rate.

  • Basic Qualifications
  • Bachelors’ degree in Marketing or a related field
  • 3-5 years of SEO or digital marketing experience required
  • Experience working with Google Analytics, Excel, and third party SEO platforms
  • Understanding of the fundamentals of web development and landing page creation in relation to conversion rate and SEO KPIs
  • Experience with SEO tactics involving HTML, JavaScript, server side technology, CMS
  • Analytical experience with ability to translate quantitative analysis into actionable tasks
  • Interested candidate must submit a resume/CV through to be considered (note job #: 45451BR)
  • Must be willing to work in Orlando, FL

    Desired Qualifications
  • Familiarity with the golf industry
  • Passion for analytics and digital marketing

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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