The Dodo is seeking an efficient, organized and fluent Spanish speaker to join our team as a Social Media Manager for our dedicated Spanish-language brand, El Dodo. We’ve already seen rapid audience growth on El Dodo since our page launched on Facebook and YouTube and we want someone who is excited to continue this momentum and who is motivated to grow with us.
As Social Media Manager, you’ll have the exciting opportunity to help us continue to cultivate our passionate, engaged Spanish-speaking community. You’ll lead all day-to-day operations, sweating both the small stuff -- e.g. scheduling distribution of posts -- while also having a bird’s eye view of how to build an audience, craft social copy that maintains our brand voice, optimize content and grow our pages, with a focus on Facebook and YouTube to start. You will report to our Senior Director of Social.
Operate all aspects of the Facebook and YouTube pages, from planning to scheduling to posting
Thoughtfully localize English text to Spanish, with an emphasis on achieving a conversational, native voice rather than direct translation
Take the lead on researching potential content partnerships with relevant brands to grow our Spanish-speaking audience while nurturing relationships with current partners
Be a thought leader in recommending and implementing unique, relevant content that doesn’t already exist on The Dodo that will make the page resonate with a local audience
Work closely with the editorial and video production teams to optimize content
Play an active role in refining our overall content and distribution strategy for our Spanish presence, and help formulate tactical recommendations as the cultural and media landscape evolves
Monitor and share growth and engagement analytics and identify areas of optimization/improvement
Recruit and manage a small team of Spanish-speaking video editors
Have the foresight to anticipate issues in workflow or content performance and present manager with possible actionable solutions. Able to think outside the day-to-day to find creative scalable solutions (i.e.: work smarter not harder).
3+ years of relevant experience with demonstrated success in social media community management, community building, social media strategies, and outreach
Bilingual (native English and Spanish speaker)
Strong interest in the overall mission of expanding a successful U.S.-based brand to an international audience
A passion for The Dodo brand specifically and social media as a whole
Good editorial judgment, writing skills, and ability to capture The Dodo’s voice in Spanish
Strong attention to detail and time management skills are a MUST
An aptitude for social media analytics, and the desire to connect data learnings to overall strategy in a meaningful way
Experience with Facebook Insights, YouTube analytics and other third-party data reporting tools are a plus
Someone who can think quick on their feet, work independently, and be resourceful when it comes to problem-solving, but who also loves to collaborate with a team
International work experience a plus
About The Dodo
The Dodo is a mission-driven, NYC-based digital media company committed to creating entertaining, meaningful animal stories. With over 2 billion video views per month, The Dodo has become the definitive content destination for animal lovers. We cover everything from viral videos and animal behavior to rescue stories and advocacy efforts from dogs who are obsessed with massages to rescued elephants enjoying life for the first time. Our goal at The Dodo is to deliver the most emotionally and visually compelling, sharable content to the widest audience possible.
We offer competitive pay, medical insurance, and perks like working from home on Fridays. Office culture and work-life balance are very important to us, and bringing your dog to work is encouraged! Our team is made up of enthusiastic, ambitious people who like to help animals and have fun in the process. The Dodo is a Group Nine Media brand in partnership with Discovery Communications, Thrillist, and NowThis.
*Please note that applications without a cover letter and link to relevant creative works will not be considered!