Marketing Manager

Location
Stamford, Connecticut (US)
Salary
Competitive compensation and benefits
Posted
Jan 02, 2019
Metro Area
New York
Duration
Full Time

Chief Executive Group is an entrepreneurial, fast growing company that makes a big impact by helping CEOs and company board members do their jobs better. We accomplish this by providing real-world best practices, insightful analysis and meaningful peer interactions through our magazines (Chief Executive and Corporate Board Member), events, networking groups (Chief Executive Network) and research.

We are looking for an experienced Marketing Manager to develop and manage marketing programs in specific channels, support business objectives, generate leads, execute business development and provide sales support. The Marketing Manager will report to the Director of Marketing and support marketing efforts for both Chief Executive and Corporate Board Member brands.

Responsibilities include:

  • Oversee paid and organic digital campaigns (Google Ads, LinkedIn, retargeting)
  • Execute database research and list development programs to increase marketing leads for audience acquisition efforts
  • Oversee paid circulation marketing efforts and audit requirements for Chief Executive magazine
  • Assist in the creation of marketing materials and collateral in line with marketing plans
  • Implement promotional campaigns in both print and digital
  • Measure results and effectiveness for digital, lead generation, email, direct mail and phone campaigns
  • Oversee the creation of ads for events and research products within CEG magazines
  • Coordinate collateral and campaign language for telesales team activities
  • Execute campaigns through marketing automation platform
  • Assist in drafting copy for email, mail and social campaigns
  • Partner with creative teams, other internal stakeholders, external agencies and vendors

Requirements of the role:

  • At least 3 years B2B marketing experience
  • Strong analytical and project management skills
  • Effective business writing skills
  • Entrepreneurial spirit
  • Proficiency in Microsoft Office and Google Suite a plus
  • Experience with database management a plus

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