Marketing Coordinator

Location
New York City, New York (US)
Salary
competitive
Posted
Jan 03, 2019
Metro Area
New York
Duration
Full Time

The Marketing Coordinator is responsible for supporting the set-up, campaign creation and management of the Academic division’s automated, contextual and personalized email and website programs. This role carries out a variety of tasks including working closely with colleagues in the data groups to ensure all campaigns are going out to appropriate customer segments, working with IT & marketing technology teams to make the best use of our mar-tech infrastructure, and coming up with and implementing with campaign automations spanning e-commerce, usage-driving & awareness, onboarding, lead nurture, and product onboarding.  

 

 Flexibility, strong communication skills, and both creativity and technical know-how are all critical qualities for success.

 Primary Responsibilities: 

  • Assist with the set-up, running and reporting on of automated email and website campaigns
  • Work with Data, Marketing Technology, and Capabilities teams to implement priority automations
  • Create emails content, either through collaboration with subject marketers or yourself, covering yourself, including the design, calls-to-action, and content used
  • Manage the delivery of campaigns as well as  assisting with the development of campaign sequences
  • Work with data team to make sure we are targeting the right customers at the right stage of the customer journey
  • Deliver reporting and analyze performance metrics for all campaigns, making suggestions for improvements
  • Support the mapping and building of customer journeys to support the continual development of demand generation and customer engagement initiatives
  • Create and implement new ideas and tests to help improve customer conversion rates
  • Stay up to date and with best practices and apply them to the website and email programs
  • Assist in planning and execution of an email testing calendar

Qualifications:

  • Proficiency with HTML and Macromedia Dreamweaver is highly-preferable.  Experience with CSS and Adobe Photoshop is beneficial.
  • Ability to quickly adapt to content management and email service providers and automation systems
  • A demonstrated ability to write engaging marketing copy is essential
  • Excellent project management, time management, and organizational skills, as well as attention to detail and the ability to juggle multiple tasks while meeting deadlines are crucial.
  • Clear attention to detail and desire to continue learning and researching email, SEO and SEM best practices.
  • Typical Microsoft Office skills (Excel, Word, etc.) are required.
  • BA or BS required; 1-2 years of work experience is preferable.
  • Fundamental knowledge of publishing and/or online marketing is beneficial.

 

Qualifications Skills

Required

Time Management -Intermediate

Preferred- Communication Skills

Expert - Microsoft Office Suite

Expert - Multi-Task skills

 

Behaviors

Preferred

Innovative: Consistently introduces new ideas and demonstrates original thinking

Enthusiastic: Shows intense and eager enjoyment and interest

Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Dedicated: Devoted to a task or purpose with loyalty or integrity

 

Motivations

Preferred

Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

Self-Starter: Inspired to perform without outside help

Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals

 

Education

Preferred

Bachelors or better in ANY.

 

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