Manager, Brand Marketing, SYFY

Posted: 1/11/2019

Location: New York, New York
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Manager, Brand Marketing, SYFY
Role PurposeThe Manager of Brand Marketing is responsible for supporting the planning, development, and execution of all consumer marketing campaign efforts. The Manager will be part of a highly motivated and driven Brand Marketing team and will work closely with multiple internal departments - including Creative, Production, Digital, and Publicity – as well as external media agencies to support all consumer marketing activity. This position will report to the Sr. Manager, Brand Marketing.

Responsibilities:Work closely with media buying agencies to develop on-strategy paid multi-platform marketing campaigns (original programming and genre campaigns) – ensuring that all plans are efficiently reaching audiencesOversee timelines, key deliverables, and execution of all media campaign elements – including digital, television, and outdoor – and meeting deadlines within assigned budgetsCollaborate with team coordinator to develop campaign overview documents and presentations - which includes key messaging, strategic direction, and overall marketing tactics; shared with all internal and external partnersParticipate in all campaign creative and media briefing sessions, as well as weekly status meetingsReview creative assets (video, messaging, copy, etc.), ensuring brand accuracy and consistency within each campaignContribute to strategic development and implementation of paid digital creative – as well as SYFY’s YouTube channel managementAct as Brand Lead on select network projects, keeping regular communication between internal departments and ensuring cohesive campaigns across all disciplinesWork with outside agencies and internal Research on obtaining and analyzing key data for campaignsManage each media campaign’s budget, working with the team coordinator to track spending and process invoices – while also maintaining quarterly pacing and accrual trackers to ensure accurate forecasting
  • Provide Affiliate materials (show descriptions, one-sheets, images/key art, clips, spots) and fulfill Digital Distribution creative asset requests
  • Keep abreast of trends in the marketplace, especially competitively within the Entertainment spaceManage team coordinator, as well as the NBCU Page

    Basic Qualifications
    • Bachelor’s Degree
    • Minimum 3 years of marketing and media planning/execution skills in the television entertainment industry
    • Proficient in MS Word, Excel, Outlook, and PowerPoint

    Eligibility Requirements
    • Interested candidates must submit a resume/CV through to be considered
    • Willingness to travel and work overtime with short notice
    • Must be willing to work in New York
    • Must be willing to submit to a background investigation
    • Must have unrestricted work authorization to work in the United States
    • Must be 18 years or older

    • Diligent project manager who is a critical thinker, resourceful and maintains a strong sense of ownership and accountability
    • Passion for building efficient multi-platform media campaigns – strategically planning buys within environments that best align with each campaign’s target audience
    • Excellent written and communication skills; extraordinary attention to detail, keen organizational and analytical skills; proactive self-starter who shows initiative
    • Ability to handle a high volume of projects simultaneously, keeping pace in a quickly moving department
    • Solution oriented; ability to strategically and creatively problem-solve
    • Team player; can-do attitude; willing to jump in and out of multiple assignments as needed
    • Ability to interact with all levels of personnel, internal and external
    • Passion for television and entertainment

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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