Senior Manager, Strategic Communications
- Full Time
Job Title: Senior Manager, Strategic Communications
Department: External Relations and Communications (ERC)
Based: Washington, DC
Reports to: Director, External Relations and Communications
Travel: Up to 25%
Who we are
With nearly 50 years of experience, working in over 55 countries, Population Services International (PSI) is the world’s leading non-profit social marketing organization. PSI is reimagining healthcare, by putting the consumer at the center, and wherever possible – bringing care to the front door. We are working to fix market failures, shape future health markets and shift policy and funding to better support consumer powered healthcare.
There are over 7,000 “PSIers” around the world. It’s a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds – from the medical industry to the music business – all with unique skills we bring to the job.
PSI’s External Relations & Communications (ERC) department positions PSI as a development NGO of the future and thought leader working to get to Universal Health Care. We nurture strategic relationships with donors and partners, support global services and in-country teams with external relations and provide strategic advocacy support. We work hard and laugh a lot together.
We are looking for a Senior Manager, Strategic Communications, to play a key role in setting the strategy for and overseeing the team delivering strategic public relations, marketing, content creation and dissemination to support PSI’s advocacy, communications and influencing agenda.
Sound like you? Read on.
Reporting to the Director, ERC, the Senior Manager, Strategic Communications, will oversee ERC’s content strategy and implementation, which includes earned and owned media, digital and traditional outreach, as well as media relations. This will include the following:
- Serve clients from technical and project teams, as well as 50+ network members in devising strategies for positioning, strategy and thought leadership dissemination tactics.
- Develop or manage asset creation including marketing and blog content, magazine articles, social media shareables, infographics.
- Manage the dissemination and promotion of PSI’s owned content, using paid and organic strategies for media channels including PSI’s website, daily blog, social media outlets, print publications, and interactive microsites.
- Act as managing editor for Impact magazine.
- Develop strategies and materials for events such as Women Deliver, International Conference of Family Planning, International AIDS Conference and UNC Water and Health, among others.
- Travel internationally to conduct communications trainings for PSI network partners on storytelling, advocacy, message creation, crisis communications, and annual communications planning to align with PSI’s strategic objectives.
- Manage relationships with outside agency partners to help create collateral material, paid media campaigns and digital strategies.
- Strategize and create key marketing materials such as fact sheets, sell sheets and marketing brochures.
- Act as a liaison and advocacy lead for certain health areas or projects, working in partnership with the Senior Manager, Advocacy.
- Plan and pitch media engagements, including in-country, as strategy demands.
- Support on crisis communications when appropriate.
- Oversee up to three staff people including the Associate Manager, Digital and Associate Manager, Content.
What are we looking for?
The candidate we hire will embody PSI’s corporate values:
Measurement: You use hard evidence to make decisions and guide your work. You set clear goalposts in advance and explain clearly if you need to move them.
Pragmatism: You’ll strive to deliver the best possible result with the resources available. You won’t be paralyzed by a need to make things perfect.
Honesty: You own your mistakes and are open about your shortcomings – it’s the only way you’ll learn and improve.
Collaboration: You’ll quickly establish a mental map of whom you can rely on for what, on your team, at headquarters, and in our country offices – if you try to do it all yourself, you won’t succeed.
Trust: You accept limits to your sphere of control and give colleagues the benefit of the doubt
Commitment: You are in it for the long-haul and want to grow with the organization, just like PSI serves its consumers and partners with host-country governments through thick and thin
- Strong interest in public health, women and girls and poverty alleviation.
- A bachelor or master’s degree in communications, advocacy, policy or related fields is required;
- A minimum of 5 years managing internal teams, mentoring employees and working with external consultants and vendors a must;
- 7-10 years of experience creating polished and impactful communications and marketing materials;
- Demonstrated success in social and digital media strategy (Facebook, Twitter, LinkedIn, Instagram, blogging).
- Proven experience overseeing production of high-quality multi-media communications.
- Must have excellent messaging and public speaking abilities, and the ability to teach them to junior and senior staff.
- Ability to lead groups of disparate viewpoints.
- Proficiency in MS Office applications (Word, Excel, Access, PowerPoint) and Office 365.
- Able to juggle multiple competing deadlines without getting flustered and with a sense of humor.
What would get us excited?
- Understanding of international health advocacy desired.
- Demonstrated experience with promotion and communications for global family planning and/or adolescent and youth sexual and reproductive health programs, malaria, HIV and sanitation is a plus.
- Experience working with large, multinational and intercultural teams.
- A do-er who can get their bearings quickly.
- Must be authorized to work in the United States. PSI will not consider work visa sponsorship for this position.
- References will be required.
- The successful candidate will be required to pass a background check.
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.