Director, Social Media - Bluprint (an NBCUniversal company)

Posted: 1/18/2019

Location: Denver, Colorado
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


At Bluprint, we are proud to be one of the newest members of the NBCUniversal family. Our digital platform helps people learn and be inspired by world-class experts, classes & tutorials across a wide range of creative activities, and a global community of like-minded doers.

Armed with new partners and infinite possibilities, we are eager to continue building a customer-first lifestyle learning brand for passionate makers. We have only scratched the surface and we are ready for more!

We are seeking a dynamic and enthusiastic Social Director who can manage a junior team, drive brainstorms, develop innovative programming, and grow our reach and engagement.

Qualifications and Responsibilities:
  • A wizard with copy, this role creates our social calendars, top edits all posts and is quality control for all social content
  • Director needs to understand the difference between sparking social copy and empty marketing copy
  • Develops/manages workflows and manages all team deadlines
  • An expert in social best practices who knows how to drive engagement and site visits
  • Partners with branded content, ecommerce and production teams to create and execute social promotion strategy
  • Has deep network of creative contractors to develop work economically and at the highest standard


  • Basic Qualifications

    • 5+ years experience in editorial with experience in the social media space
    • Past experience managing social channels and team for a publisher
    • Deep understanding of how to drive engagement and conversion with all relevant social channels

    Desired Characteristics

    • An expert on what’s trending socially in our demographic
    • Manages and mentors junior team of editors and creatives

    • Thinks strategically about driving metrics through engaging content
    • Obsessed with post-by-post performance and constantly analyzing what worked and what didn’t

    • Very comfortable with native metrics and GA
    • Represents social team in cross-functional meetings

    • Manages interns/contractors

    Recently acquired by NBCUniversal, Bluprint features complementary and adjacent categories that champion self-expression, wellness, mindfulness, performance arts and more. Bluprint’s vast content library consists of more than 3,000 hours of original classes and produced entertainment series’ across new categories. Offering content, commerce and community with the convenience of a 24/7 delivery system, Bluprint boasts a thriving community of over 13 million members and delivers a premium experience with best-in-class instructors and like-minded creatives.

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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