Product Marketing Manager
- Full Time
primary role of the Product Marketing Manager is to focus on the finance & transaction management
cycle/phase of the business.
Specifically, the products will be in the Registration & Title
category. This role is responsible for
the go-to-market product strategy in partnership with Product and Sales
Operations. This individual is
responsible to get the go to market plans for these solutions ready to sell
(marketing and sales campaigns/ programs), enables the sales and other sales/training
support teams on ways to sell it. This Product Marketing Manager is
focused on growing revenue and increasing market share in accordance with
corporate goals. The Product Marketing Manager will be responsible for
developing the strategy, execution and activation of marketing campaigns by
developing engaging marketing programs that will reach the target audience for
each product and inspire an increase in sales revenue. And, providing our sales
force with the information it requires to advance product sales, and be the
champion for new product innovations.
the team. Know the marketplace and
market intelligence by conducting business analytics, segmentation and
execution assessment and recommendations
their buying criteria
segmentation, oppty assessment/whitespace analysis.
capabilities and identify customer problems.
Be clear how we could solve via product and via marketing plans
ensuring BU and sales alignment and buy-off.
engineering on product roadmap and release timing. Work closely with product management
team to determine the most profitable course for each existing and new
recommend bundling and pricing strategies.
all aspects of your product business.
relationships and partnerships with the team and integrating into product
visual/impactful summary of business status and quarterly marketing plans
of products. Develop product
positioning, value prop, messaging that differentiates our products in the
market for new & existing audiences.
demand generation / momentum ahead of new campaigns & product launches
marketing plans on how you will drive impactful business results (plans
to include but not limited to: goals, strategies, tactics, phased
campaign components, and more).
Socialize, gain input and buy-off across BU teams and within
marketing. Communicate to sales
and product/engineering well in advance of each quarters new campaigns/programs
tactics for specified objectives and strategies including advertising,
collateral, public relations, direct marketing, digital marketing, SEM,
social media, and other tactics as appropriate
to drive traffic that includes emails, promotions, direct mail pieces and
other marketing materials that drive business results
and new bundles – plan the launch of new products and releases and manage
the cross-functional implementation of the plan
consistently generate new, high quality leads
results relative to the business & the market. Be agile and able to adjust quickly as
in partnership with the brand team on creative development
within +/-2% to budget/target. Understand return on marketing investment
(ROMI) for what has been/will be implemented. Know when to get more money for greater
impact when needed and sell it!
of error” (C.O.E.) plans based on monthly business status
products, expand understanding of existing products or explain how
products have evolved
sheets, battle-cards, 1 pagers, web assets, ads, online gamification,
“buddy” emails, and more) for all phases of the marketing and sales
lifecycle utilizing the foundational value prop and messaging
enablement tools/assets (e.g. battle-cards, demos, online/offline
presentations, 1-2 min training videos, challenger messages, elevator
pitches, etc). Communicate the value proposition of the products to the
sales team and develop the sales tools that support the selling process
of our products.
on. Be the top product evangelist
degree required. Masters preferred.
years’ experience in B2B marketing required.
possess the desire to keep up with best-practices and market trends
outside of workday
time management and project prioritization skills. Flexible in a
fast-paced setting with competing and ever-changing tasks.
of urgency and strong work ethic a must.
and enthusiastic self-starter who is able to lead marketing strategy and
execution in a fast-paced environment, work with a wide range of
stakeholders and drive projects forward from start to finish.
writing skills able to develop effective messaging for a variety of
effective marketing programs. Experience working with or supporting sales
and marketing initiatives. Experience
managing multi-faceted programs, with a proven track record in successful
strategic vision/planning and execution by proactively pushing new and
and developing collateral for complete product life cycle.
relationship building skills
to manage and track budgets
are extremely professional in your demeanor with the ability to influence
computer and technology skills (experience with MS Office Word, Excel,
PowerPoint, Salesforce, Pardot, Social Media Platforms, and other
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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