Product Marketing Manager

Location
North Hills, New York
Salary
competitive
Posted
Jan 18, 2019
Specialty
Content Marketing
Metro Area
New York
Duration
Full Time
Dealertrack, a Cox Automotive company, is hiring a Product Marketing Manager.  The
primary role of the Product Marketing Manager is to focus on the finance & transaction management
cycle/phase of the business. 
Specifically, the products will be in the Registration & Title
category.  This role is responsible for
the go-to-market product strategy in partnership with Product and Sales
Operations.  This individual is
responsible to get the go to market plans for these solutions ready to sell
(marketing and sales campaigns/ programs), enables the sales and other sales/training
support teams on ways to sell it.  This Product Marketing Manager is
focused on growing revenue and increasing market share in accordance with
corporate goals. The Product Marketing Manager will be responsible for
developing the strategy, execution and activation of marketing campaigns by
developing engaging marketing programs that will reach the target audience for
each product and inspire an increase in sales revenue. And, providing our sales
force with the information it requires to advance product sales, and be the
champion for new product innovations.



Specific
Responsiblities



  • Understand current sales and continually update
    the team.  Know the marketplace and
    market intelligence by conducting business analytics, segmentation and
    execution assessment and recommendations
  • Be the expert on your buyers, how they buy and
    their buying criteria
  • Be the expert on your competition and how to
    crush them. 
  • Identify market opportunities, &, product
    segmentation, oppty assessment/whitespace analysis. 
  • Provide gap analysis on product features and
    capabilities and identify customer problems. 

    Be clear how we could solve via product and via marketing plans
  • Make recommendations on areas of focus
    ensuring BU and sales alignment and buy-off.
  • Work closely with Product Management and
    engineering on product roadmap and release timing.  Work closely with product management
    team to determine the most profitable course for each existing and new
    product
  • Based on market understanding, weigh in and
    recommend bundling and pricing strategies. 
  • Own communication internally and externally for
    all aspects of your product business. 
  • Manage and own product marketing calendar and
    timelines
  • Key liaison to the product team, building
    relationships and partnerships with the team and integrating into product
    plans
  • You will be asked to provide simplified,
    visual/impactful summary of business status and quarterly marketing plans
    and results. 
  • Lead Product Positioning and Strategy for a set
    of products.  Develop product
    positioning, value prop, messaging that differentiates our products in the
    market for new & existing audiences. 
  • Lead the marketing team to generate strong
    demand generation / momentum ahead of new campaigns & product launches
    and releases. 
  • Own the development of qtly comprehensive
    marketing plans on how you will drive impactful business results (plans
    to include but not limited to: goals, strategies, tactics, phased
    campaign components, and more). 
    Socialize, gain input and buy-off across BU teams and within
    marketing.  Communicate to sales
    and product/engineering well in advance of each quarters new campaigns/programs
  • Identify and execute the appropriate marketing
    tactics for specified objectives and strategies including advertising,
    collateral, public relations, direct marketing, digital marketing, SEM,
    social media, and other tactics as appropriate
  • Write clear, concise and strategic messaging
    to drive traffic that includes emails, promotions, direct mail pieces and
    other marketing materials that drive business results
  • Plan & initiate briefs for agency/depts.
  • Product launch, existing product, new releases
    and new bundles – plan the launch of new products and releases and manage
    the cross-functional implementation of the plan
  • Focus on implementing programs that
    consistently generate new, high quality leads
  • Analyze & report campaign & execution
    results relative to the business & the market.  Be agile and able to adjust quickly as
    needed.
  • Lead product branding and naming. Work
    in partnership with the brand team on creative development
  • Know where you stand!  Manage and own your budget achieving
    within +/-2% to budget/target. Understand return on marketing investment
    (ROMI) for what has been/will be implemented.  Know when to get more money for greater
    impact when needed and sell it! 
  • Own the creation and development of “correction
    of error” (C.O.E.) plans based on monthly business status
  • Develop content to educate dealers on new
    products, expand understanding of existing products or explain how
    products have evolved
  • Create marketing and sales assets (data
    sheets, battle-cards, 1 pagers, web assets, ads, online gamification,
    “buddy” emails, and more) for all phases of the marketing and sales
    lifecycle utilizing the foundational value prop and messaging
    created. 
  • Sales & Training Enablement – Create sales
    enablement tools/assets (e.g. battle-cards, demos, online/offline
    presentations, 1-2 min training videos, challenger messages, elevator
    pitches, etc). Communicate the value proposition of the products to the
    sales team and develop the sales tools that support the selling process
    of our products. 
  • Be a subject matter expert individuals can rely
    on.  Be the top product evangelist 

  • Qualifications:
  • Bachelor’s
    degree required.  Masters preferred.
  • 5+
    years’ experience in B2B marketing required.
  • Must
    possess the desire to keep up with best-practices and market trends
    outside of workday
  • Excellent
    time management and project prioritization skills. Flexible in a
    fast-paced setting with competing and ever-changing tasks.
  • Sense
    of urgency and strong work ethic a must.
  • Resourceful
    and enthusiastic self-starter who is able to lead marketing strategy and
    execution in a fast-paced environment, work with a wide range of
    stakeholders and drive projects forward from start to finish.
  • Excellent
    writing skills able to develop effective messaging for a variety of
    communication vehicles.
  • Proven history of creating
    effective marketing programs. Experience working with or supporting sales
    and marketing initiatives. Experience
    managing multi-faceted programs, with a proven track record in successful
    strategic vision/planning and execution by proactively pushing new and
    innovative marketing. 
  • Proven results in lead generation
    and developing collateral for complete product life cycle.
  • Strong
    relationship building skills
  • Ability
    to manage and track budgets
  • You
    are extremely professional in your demeanor with the ability to influence
    others
  • Proficiency
    computer and technology skills (experience with MS Office Word, Excel,
    PowerPoint, Salesforce, Pardot, Social Media Platforms, and other
    platforms etc.)
  • Travel – approximately 20%


  • About Cox Automotive

    Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

    Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

    Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

     

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